Jim is Associate Director of Digital Intelligence focused on the Adobe Analytics practice. With over eighteen years of experience, he specializes in strategy, implementation, governance, and best practices. His technical designs and analytics implementations reside on over two thousand digital entities across several industries from coast to coast. Jim enjoys establishing data driven cultures and has a solid history of success. Jim is active in the digital analytics community. He has served on the DAA Standards Committee and has held the position of co-chair of the Education committee, and co-founded the LA Chapter. He is a mentor in the University of British Columbia’s Digital Analytics Program and holds a B.S in Management Information Systems and Decision Sciences from George Mason University.