With a decade of digital media planning and analytics experience, Joe aims to translate his clients’ business objectives into actionable media strategies with an accountability framework underpinning every dollar invested. He approaches media planning from an analytical perspective, always trying to account for human motivation and insights when it comes to deciding upon the most effective and appropriate media touch-points for his clients’ brands. Joe has created captivating media plans for response-oriented clients such as Orbitz, h.h. Gregg, and E*TRADE, always focusing on using today’s emerging technology to increase his client’s brand awareness and move consumers to action. He has helped evaluate and implement various attribution models for retail, telco, and financial advertisers, and has worked closely with clients to develop custom reporting dashboard solutions to help surface actionable data quickly – all in the name of ensuring that each subsequent media investment learns from and builds upon previous activations.