Jonathan has specialized in data-driven marketing for over fifteen years working with numerous global brands to help them turn data into a true asset. He has extensive experience leveraging marketing and advertising technology to create truly actionable strategies. At Cardinal Path he is heading up Marketing Technology and CRM. Previously, Jonathan was VP, Global Data Strategy, at Wunderman/KBM Group where he led Consulting services and provided strategic technical leadership across key accounts. He managed engagements for key clients such as T-Mobile, Marriott, Microsoft, Coca Cola, Aetna, Electronic Arts, and Columbia Sportswear. Prior to joining Wunderman, Jonathan was a principal in a boutique consultancy that specialized in database development. In addition to this, he has also managed the roll-out of all strategic marketing systems for Intrawest, North America’s leading developer of destination resorts. He has held various software development positions throughout his career. Jonathan holds a Bachelor of Science degree with a major in Computer Science from the University of British Columbia.