Charlotte comes to Cardinal Path with a decade of experience in traditional media as well as her more than seven years’ experience in digital marketing and analytics. Charlotte holds a M.Sc. in Predictive Analytics and a M.A. in Information/Cultural Studies. Her work has spanned Cardinal Path’s Digital Marketing Digital Intelligence teams and she is the ‘secret weapon’ behind many client successes. Charlotte holds a number of industry certifications including Adobe Analytics Implementation Certification, Google Analytics Individual Qualification, and Human Factors International Certified Usability Analyst.