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Growing independent analytics firm continues to add enterprise-level talent to its roster.

CHICAGO: January 30, 2014 — Cardinal Path, an independent digital data and analytics firm, today announced that Peter Hanseen joins the company as director of business development.

Peter brings with him a decade of experience in the digital analytics space, and has held relationships with Cardinal Path’s founders throughout his career. ‘’I was impressed by the caliber of talent and the company philosophy’’, says Peter, ‘’Cardinal Path’s business values echo my own – no shortcuts, aim for the highest quality attainable, and work towards a long-term vision.’’

As a key member of the business development team, Peter will report into Dave Booth, co-founder and senior partner at Cardinal Path, who is focused on bringing in world-class resources to meet the growing demand for data strategy, ‘’We’re continuing to expand our team with some of the industry’s top talent and Peter is someone who has made a name for himself working with leading organizations to further their digital intelligence capabilities.’’

“Peter’s background brings the team even more depth against a growing array of tools, technologies, platforms, and systems that provide our clients best of breed and best fit solutions to address their individual needs.”

A native of Utah, Peter previously held a senior business development role with TMM Data and spent seven years with Adobe in an earlier role.

About Cardinal Path:

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent organizations to create, implement and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

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Michelle Versteeg
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