Technology

How much of your web content is being consumed?

One of the most common questions we get from marketers is, “How much of my website content is being consumed by my audience?” In order to truly answer this question, my colleague Alex Clemmons and I created a metric called Page Velocity to measure content consumption, as opposed to the traditional pages per session. The … Read Full Post

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes some of a marketer’s dependency on developers, and improves data accuracy leading to company-wide adoption … Read Full Post

Running Semi-Automated Tasks on Google Analytics

google-analytics-automated

As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of views, which means I may end up making tens of thousands of clicks when performing maintenance, resolving issues, or making global changes. To save myself time and clicks with those repetitive tasks I have created … Read Full Post

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

  “Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization. If your company is well on its way to not only … Read Full Post

A Lifeboat for CMOs Adrift in Data

Lifeboat for CMOs

A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”. But it isn’t just a lack of people that is holding back marketers, and CMOs in particular, when it comes to making data actionable. In some cases there are gaps in strategic goals that lead … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).