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AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

Google Shopping Campaign Upgrade Tool

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There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It’s important to note that PLA campaigns will not automatically be transitioned over. Instead, these legacy campaigns will simply stop running. In … Read Full Post

Rule Number One When Working with a PPC Agency

Rule # 1 of Working with a PPC Agency

Working with an Ad agency that manages your pay per click campaigns can be a lot of things. It can be exhilarating. It can be exhausting. It can be stressful and rewarding. One thing is for sure, it is a … Read Full Post

Video: How To Create Google AdWords Remarketing Lists

AdWords Remarketing List Video

AdWords Remarketing is a great way to reach out to people who have previously visited your website and turn them into customers. This remarketing tutorial video provides a walk-through on how to create a remarketing list in Google AdWords. You’ll … Read Full Post

The Real Price of Digital Marketing

Cardinal Path blog post

What will it cost to get me to the top of the Google search results?  If only I had a scoop of ice cream every time I heard that… But the better question is…what will it cost you to NOT … Read Full Post

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