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Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

If you’re like many organizations, data and analytics are fast becoming a fountain of organizational insights, a source of competitive advantage, and a means to empower your enterprise to make data-based decisions.  The tools and technology that enable all of … Read Full Post

CARDINAL PATH NAMED DIGITAL ANALYTICS ASSOCIATION MOST INFLUENTIAL AGENCY/VENDOR OF THE YEAR

DAA Awards for Excellence Recipients

Cardinal Path, an independent digital data and analytics firm, was awarded the Most Influential Industry Agency/Vendor of the Year by the Digital Analytics Association (DAA) at the annual eMetrics Summit acknowledging the people and organizations that have made a significant … Read Full Post

Using Google Analytics to Understand Your Customers

customer-analytics

Originally published by Online Behavior, March 2015.  There are multiple analytics tools that excel at Customer Analytics and fill gaps in areas where Google Analytics may not have excelled. But over the last year or so, Google Analytics has been consistently … Read Full Post

15 Tools For SEM Competitive Analysis

Competitive Analysis

Competitive analysis is a crucial part of a successful SEM strategy. Below are 15 tools that can help you gain insights on your competitors SEM efforts. www.adbeat.com Adbeat provides sets of dashboards and reports for competitive analysis with focus on … Read Full Post

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Cardinal Path blog post

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying channels, assorted DSPs, and ad serving platforms.  Amidst these talks it became apparent that our client faced a particular hurdle … Read Full Post


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