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Technology

Google Releases Data on Dads Ahead of Father’s Day

Father holding damaged smart phone and his little daughter in background

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to the internet to navigate their way through a sea of questions related to parenthood. Google’s article, Millennial Dads Turn to … Read Full Post

Google’s Universal Analytics Two Years In: Hype Or Revolution?

Technology doesn't slow down

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence, shows how Google’s Universal Analytics more than lives up to all the hype. Read on for Nick’s six reasons to prioritize … Read Full Post

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Top 10 Best questions to ask your agency

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re evaluating your existing agency partner, looking to make a change, or it’s business as usual, optimizing your agency partnerships in … Read Full Post

Integrating Optimizely with Google Tag Manager

Integrating Optimizely with GTM

Anyone serious about improving their website must consider using an optimization platform. And what better way than to track results in combination with your Google Analytics data?  In this post I’m going to share how to get Optimizely integrated into … Read Full Post

The Blue Layer: Tags on page and collection

Tag Management Systems Architecture

Every Tag Management Solution (TMS) has its own specifications, tips, and rules. At Cardinal Path, through working day-to-day with different TMS’, I have discovered that what really sets them apart is the User Interface and some specific rules, configurations and … Read Full Post


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