Jordan Louis | Author | Cardinal Path Blog

Jordan Louis

The phrase "not my job" is not one that you'll often hear escape my lips. If hear of a problem I have the skills and knowledge to solve, whether by sharing information or by getting my hands dirty, I'll jump in and help. It is this drive to contribute to the success of the team, rather than working in isolation, that makes me valuable beyond my primary job function. Throughout my career, I have often taken roles, performed tasks, and leveraged skills that did not strictly fit my job description. I deliver what is needed when it is needed.

Posts by: Jordan Louis

Getting Your Data Ready for the Move to Universal Analytics

Cardinal Path blog post

Since my previous article on making the leap to Universal Analytics, Google has introduced a tool that makes it even easier to transition your existing Google Analytics web properties to the next version. Using the Universal Analytics Upgrade tool is … Read Full Post

Which Version of Google Analytics Is Right For You?

Cardinal Path blog post

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your … Read Full Post

Dude, Where’s My Google Analytics Account?

Cardinal Path blog post

The Problem While it’s not something a web analyst might have to think about every day, deleting profiles and accounts is a bit of housekeeping that gets done on occasion, mostly to keep the Google Analytics interface from getting cluttered … Read Full Post

The Search Engine Whisperer:How to Use Metadata

Remember my last blog post about metadata? ¬†Did it make you wonder how exactly you could start putting it to work for your website? Thankfully, Google, Bing and Yahoo got together to come up with a standard format for web … Read Full Post

The Importance of Web Semantics

What is “Semantics”, and What Does it Mean? Semantics¬†describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means … Read Full Post

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