Jordan Louis is a Research Coordinator at Cardinal Path.
Jordan splits his time between checking prospective and actual clients' Google Analytics implementations for potential issues, and staring long and hard into analytics data until some insights start staring back. He's also been known to occasionally come up with Rube Goldberg-esque custom tracking code in JavaScript, jQuery and sometimes PHP. Jordan also builds dashboards for clients in either Next Analytics or Shufflepoint, as well as Voice of Visitor surveys with FluidSurveys.
Jordan lives with his wife, cat, and dachshund in the dreary capital of Canada, Ottawa. He joined Cardinal Path as part of PublicInsite. Jordan likes cashews and bacon, but not simultaneously. Yet.
The Problem While it’s not something a web analyst might have to think about every day, deleting profiles and accounts is a bit of housekeeping that gets done on occasion, mostly to keep the Google Analytics interface from getting cluttered … Read Full Post
Remember my last blog post about metadata? Did it make you wonder how exactly you could start putting it to work for your website? Thankfully, Google, Bing and Yahoo got together to come up with a standard format for web … Read Full Post
What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means … Read Full Post
What can we get straight out of the box? Usually, when you test a page in Google Website Optimizer, this is the sort of information youâll get: What are we looking at? These are the conversion rates for each of two … Read Full Post
A situation came up recently with a client of ours who was trying to figure out whether or not one of their pages listed on StumbleUpon (a social bookmarking site where you can queue up a random site to be … Read Full Post
