What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means …
Jordan Louis is a Research Coordinator at Cardinal Path.
Jordan splits his time between checking prospective and actual clients' Google Analytics implementations for potential issues, and staring long and hard into analytics data until some insights start staring back. He's also been known to occasionally come up with Rube Goldberg-esque custom tracking code in JavaScript, jQuery and sometimes PHP. Jordan also builds dashboards for clients in either Next Analytics or Shufflepoint, as well as Voice of Visitor surveys with FluidSurveys.
Jordan lives with his wife, cat, and dachshund in the dreary capital of Canada, Ottawa. He joined Cardinal Path as part of PublicInsite. Jordan likes cashews and bacon, but not simultaneously. Yet.
What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means …
What can we get straight out of the box? Usually, when you test a page in Google Website Optimizer, this is the sort of information you’ll get: What are we looking at? These are the conversion rates for each of two …
A situation came up recently with a client of ours who was trying to figure out whether or not one of their pages listed on StumbleUpon (a social bookmarking site where you can queue up a random site to be …