The Blog

Jordan Louis

Jordan Louis is a Research Coordinator at Cardinal Path.

Jordan splits his time between checking prospective and actual clients' Google Analytics implementations for potential issues, and staring long and hard into analytics data until some insights start staring back. He's also been known to occasionally come up with Rube Goldberg-esque custom tracking code in JavaScript, jQuery and sometimes PHP. Jordan also builds dashboards for clients in either Next Analytics or Shufflepoint, as well as Voice of Visitor surveys with FluidSurveys.

Jordan lives with his wife, cat, and dachshund in the dreary capital of Canada, Ottawa. He joined Cardinal Path as part of PublicInsite. Jordan likes cashews and bacon, but not simultaneously. Yet.

Getting Your Data Ready for the Move to Universal Analytics

Cardinal Path blog post

Since my previous article on making the leap to Universal Analytics, Google has introduced a tool that makes it even easier to transition your existing Google Analytics web properties to the next version. Using the Universal Analytics Upgrade tool is … Read Full Post

Which Version of Google Analytics Is Right For You?

Cardinal Path blog post

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your … Read Full Post

Dude, Where’s My Google Analytics Account?

Cardinal Path blog post

The Problem While it’s not something a web analyst might have to think about every day, deleting profiles and accounts is a bit of housekeeping that gets done on occasion, mostly to keep the Google Analytics interface from getting cluttered … Read Full Post

The Search Engine Whisperer:How to Use Metadata

Remember my last blog post about metadata?  Did it make you wonder how exactly you could start putting it to work for your website? Thankfully, Google, Bing and Yahoo got together to come up with a standard format for web … Read Full Post

The Importance of Web Semantics

What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means … Read Full Post


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