About Us

Dave Eckman

Dave is a Founding Partner and Principal Consultant at Cardinal Path. His passion for all things technological has led him to forge a successful career in web performance optimization. A combination of education and 15 years of technical experience allows Dave to oversee the design of efficient, and cost-effective, solutions for clients while establishing lasting relationships through exceptional customer service.

Throughout his career, Dave has kept the company apace with advances in the industry and with technology as a whole. He has been responsible for managing a diverse portfolio of projects with clients such as Electronic Arts, Trader, Visa, and YouTube.

Dave has presented and delivered training for organizations and events including Visa Canada, the Internet Marketing Conference 2009 and 2010, Adobe’s Omniture Summit 2011, along with many webinars and client training events.

Dave’s educational background includes a Bachelor of Commerce from the University of Victoria’s School of Business and a Certificate in Multimedia Studies from the UBC Continuing Studies program. Dave maintains a rigorous schedule of attending industry conferences and seminars so he can provide Cardinal Path’s partners with solutions that employ the most relevant technologies.

SUCCESSFUL MARKETERS ARE STRATEGIC ABOUT HOW THEY HANDLE DATA

Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

Copyright © 2014, All Rights Reserved. Privacy and Copyright Policies.