Wes Nichols | Cardinal Path
About Us

Wes Nichols

Co-founder and CEO of MarketShare

Wes Nicholss, an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, has been creating solutions for Fortune 500 companies for over two decades. His focus is on helping marketers successfully marry art and science to drive business results, definitively quantifying these impacts on shareholder value and finance.

As co-founder and CEO of MarketShare, the leading analytics company helping companies grow revenue more efficiently by quantifying what drives demand, Wes has demonstrated how to combine science, technology and expertise for optimum impact on resource allocation and marketing investments. Prior to starting MarketShare, Wes was at Omnicom Group as President and CEO of TEQUILA, one of the world’s largest digital agency networks. He was also the founder and managing partner of Direct Partners, building from scratch oneof the industry’s first digital agencies.

Wes also serves on The Wharton Future of Advertising Program’s Global Advisory Board,as well as on the Marketing Accountability Standards Board, an organization focused on developing generally accepted and common standards for the marketing discipline. Anactive Young Presidents Organization (YPO) member, Wes graduated from RandolphMacon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.

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