Intelligent & automated buying of display, rich-media, video, and audio formats – in real-time and at scale
Display & Video 360 integrates Google legacy solutions DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center into a single platform that enables campaign execution from media planning to design, data management, media buying, measurement, and optimization.
Marketing & media investments often span departments, geographies, and agencies. But the value of these investments erodes without a holistic approach. Share campaign data and insights with media, creative, data and analytics teams and get a clear view of your marketing investments with complete control over where your ads are running, what key audiences you target or exclude, and which messaging audiences see.
Display & Video 360 is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights. Quickly and effectively meet your goals with automated bidding and optimization with insights and recommendations for next steps.
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