Channel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups,…
Here at Merkle | Cardinal Path, we’ve been working with Google Analytics 4 (GA4) since 2019, when it was initially…
Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve…
Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the…
Retail Media Networks (RMNs) are primed for growth in 2024 and beyond as third-party cookie deprecation (3PCD) comes to fruition,…
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