ANALYSIS & INSIGHTS

Data Science

Unleash the predictive power of your data to answer your toughest marketing questions

  • Turn data-driven insights into better marketing outcomes

    Even data-rich organizations often lack the capacity to go beyond basic analysis and truly leverage their data to understand their customers and predict future behavior. Cardinal Path helps marketers go beyond common business rules and dig into hyper-relevant insights for your business that are ready for activation.

  • Create real business value from your data using best-in-class approaches

    Our data science team combines the best of tried and tested statistical approaches with leading-edge machine learning to deliver unique-to-your-business solutions with powerful marketing impact.

Unparalleled understanding of your market and opportunities

Get answers to your toughest business questions​

Purchase intent drives 61% boost in customer lifetime value

Purchase intent research helped us move forward in two ways: showing us the site actions that did lead to offline sales, and definitively showing us which of those actions were most important, in order to help drive our testing efforts.
–Digital Analytics Manager, U.S. Cellular

Transform with Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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