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A/B Testing with Google Analytics Content Experiments

Google Analytics has announced a new A/B testing feature called Content Experiments. This is a pretty significant evolutionary step for Google Analytics in making it an analytics and optimization tool. Think of this as Google Website Optimizer being baked right … Read Full Post

Top 10 Lame Excuses for Not Doing Conversion Testing

Last week we examined some popular excuses for not doing usability testing. This week, we’ll take a look at conversion testing (aka A/B and Multivariate Testing).     1. “I don’t have the budget to purchase testing software.” Visual Website … Read Full Post

Top 10 Lame Excuses for Not Doing Usability Testing

It’s astonishing how many organizations never do usability testing on their websites or applications. And it’s funny the excuses you hear for not doing it. Let’s take a look the top 10.   1. “I don’t have a usability lab” … Read Full Post

Great New Video: Strategies for Emerging Markets

Futurist Apala Lahiri Chavan recently posted a fascinating video on designing for emerging markets. (I’ve embedded the video at the end of this post.) The example she uses is the concept of micro-selling. Now ubiquitous in India, micro-selling is the … Read Full Post

Web Design: The Case for Parallel Prototyping

First a definition: “Parallel Prototyping” is where multiple design concepts are evaluated before beginning an iterative design process. There are two different flavors of parallel prototyping (or parallel design): Several designers each create one or more designs, then the entire … Read Full Post

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