It’s astonishing how many organizations never do usability testing on their websites or applications. And it’s funny the excuses you hear for not doing it. Let’s take a look the top 10. 1. “I don’t have a usability lab” … Read Full Post
It’s astonishing how many organizations never do usability testing on their websites or applications. And it’s funny the excuses you hear for not doing it. Let’s take a look the top 10. 1. “I don’t have a usability lab” … Read Full Post
Futurist Apala Lahiri Chavan recently posted a fascinating video on designing for emerging markets. (I’ve embedded the video at the end of this post.) The example she uses is the concept of micro-selling. Now ubiquitous in India, micro-selling is the … Read Full Post
First a definition: “Parallel Prototyping” is where multiple design concepts are evaluated before beginning an iterative design process. There are two different flavors of parallel prototyping (or parallel design): Several designers each create one or more designs, then the entire … Read Full Post
HFI’s latest animated video, “6 Steps to Persuasive Design”, is their best yet. In this compelling 5½ minute animation, HFI’s CEO Dr Eric Schaffer neatly lays out the six major steps to creating an effective and persuasive website experience, one … Read Full Post
Just two weeks ago, I wrote that “it’s not often useful new [UX] tools come out”. Then days later I was advised of another great enhancement, this time to ZURB’s Verify app. When I first reviewed Verify 1 ½ years … Read Full Post
