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Lynda.com has launched the latest session by Cardinal Path co-founder and senior partner, David Booth.

International SEO Fundamentals is a 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international SEO, increasingly important for globalized markets.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you’re targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Learn how to perform keyword research—taking into account cultural considerations and local competition- and explore such off-site factors as social sharing and link building. The session also shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.

Topics Include:

  • Optimizing websites for different countries and languages
  • Determining target global markets
  • Handling the technical aspects of international SEO
  • Localizing content
  • Researching international keywords
  • Building a global reputation and authority
  • Measuring international SEO results
Dave Booth, Cardinal Path
Dave Booth, Cardinal Path

 

Check out the preview and get a free trial of Lynda.com here.

 

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently been noticed in other country search results.

It is important to note that while Google has not made an “official” public announcement regarding this change, Search Engine Land was able to get comments confirming the update from Google. They commented

“… that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.” Search Engine Land, July 24, 2014

So what is Pigeon and how does it affect search results?

What we are able to surmise is that, like Hummingbird, Pigeon is a core change in how the Google algorithms present local search results. While there does not appear to be penalties associated with the update, some local results may have shifted. Any site that targets a local market – big or small should take note however as search visibility may be affected as there may be cases where a business was dropped from the results.

To see if your site was impacted by the change, look in your analytics software for organic traffic levels in late July and August. If you are targeting specific markets, be sure to segment your organic traffic by location. For US based companies, look for movement on or around July 25, 2014. Canadian results were not originally affected, but in late August, the updated algorithm was noticed in local results.

Local directory sites feature prominently in this update and are clear winners. Review sites such as Yelp, Urbanspoon, Yellowpages Trip Advisor appear more frequently after a local search. For example, in this search for “Ottawa sports bar” most of the results under the “map pack” are review sites.

Google Pigeon Local

What this means for local businesses

Local businesses should benefit from the update. With a consistent focus on providing relevant and quality results, Google appears to be surfacing truly local sites. Sites that take advantage of best practice optimization tactics for local sites should see an increase in search visibility. Ensuring listings in the major local directories are up-to-date will be a recommended tactic for both competitiveness and visibility.

With Google tying in traditional web search to local results, sites with poor local user experience, little to no local optimization and no visibility in directories such as Yelp will need to catch up. This will mean ensuring your site is both optimized for best practice search engine optimization techniques and for local search.

Larger brands

If Google is focusing on an enhanced local experience for local search results, then larger brands may find themselves with reduced visibility. Brands will need to increase their focus and attention on optimization for local markets. Location page optimization will be an important tactic as businesses will need to develop content with strong local signals.

As the changes become more visible and the search results settle it will be interesting to see how larger companies and organizations fare compared to their local competition. Was your site affected by this update?

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in luck because the course recordings and presentation decks are now available on MVA’s website to anyone interested in improving website performance.

Here’s a brief overview with links to the on-demand sessions:

Bing Ads Jump Start

Do you want to increase brand awareness or drive online leads for your business? Bing Ads can help you find the quality customers you’re looking for. Get an overview of the Bing Ads platform and details on building campaigns to use Bing to meet your SEM needs.

Bing Ads Jump Start Course

bing ads jumpstartbing ads search engine marketing

Search Engine Optimization Jump Start

Achieving visibility on search results pages is essential for driving traffic to your site. This session will introduce you to the key components of a good SEO strategy, from keyword research to technical SEO tools.

SEO Jump Start Course

bing seo jumpstart bing search engine optimiation

Want more in-depth, hands-on training? Register for one of our 2-day Search Engine Marketing training courses.

 

Source: iStock Photo
Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate.

Data visualization tools, or dashboards as they are often called, can simply present data in a colorful and easy-to-understand format or they can be sophisticated analytics tools unto themselves, allowing users to manipulate the data in order to get answers to deeper questions. Some tools are simple graphical representations of the business data and others border on artistic.

Either way, if your end goal is to communicate information across a broad range of stakeholders and spark the kinds of conversations that can help create a competitive advantage, data visualization tools can be a huge asset to your organization.

Join us for a free webinar to get an overview of data visualization solutions and learn how they can prove to be one of your most powerful tools to unlock the value in your organization’s data.

Register now! Webinar: Practical Guide to Dashboards for Digital Channels

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic to dig into is tablet traffic.

The ongoing struggle to track some tablet performance has been well documented — there’ve been tracking problems with iOS 6 visits since the platform launched. This is because a percentage of visits that were coming from organic search were mistakenly being attributed to direct because of missing referral information.

However, this problem was fixed with the transition to iOS 7 and was specifically fixed for iPads on Sept. 30th. That has resulted in an increase in tablet traffic being allocated to the organic channel instead of direct.

For our clients, we typically were seeing e-commerce sites with approximately 6% – 9% of their total organic traffic coming from tablets. For the month of October, that total organic traffic from tablets doubled to between 13% – 17%.

We also took a look at a few non-e-commerce clients who wouldn’t be seeing increases in search interest and demand due to the upcoming holiday retail period. Prior to September 30th, such sites were averaging slightly lower in terms of organic tablet traffic, around 4% – 5%. Now organic tablet is coming in at between 9% – 10%.

What is interesting for the ecommerce sites is that while tablet traffic is doubling, we have seen some examples where organic tablet revenue has actually quadrupled over the same time period, which has interesting implications in terms of the conversion rate or average order value occurring on that device.

According to comScore’s State of the U.S. Online Retail Economy in Q2 2013, there are over 60 million tablet owners in the U.S., a +32% year-over-year growth. Interestingly, tablet browsing indexes higher in some areas such as the apparel, home furnishings, books and movies when compared to other industries such as comparison shopping sites and computer hardware.

Search Engine Optimization

International SEO Fundamentals with David Booth now available on Lynda.com

International SEO Course with Dave Booth

Lynda.com has launched the latest session by Cardinal Path co-founder and senior partner, David Booth. International SEO Fundamentals is a 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international SEO, increasingly important for globalized markets. David reviews global and regional aspects of how to … Read Full Post

Google’s Pigeon Update

Cardinal Path blog post

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently been noticed in other country search results. It is important to note that while Google … Read Full Post

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in luck because the course recordings and presentation decks are now available on MVA’s website to … Read Full Post

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

Organic Tablet Traffic Increases

Cardinal Path blog post

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic to dig into is tablet traffic. The ongoing struggle to track some tablet performance has been well documented — there’ve been tracking problems with iOS 6 visits since the platform launched. This is because a … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).