Cardinal Path

Search Engine Optimization

Steps to an Effective Keyword Research Process

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Why would we define a keyword research process? Because there are many ways to do it and it can go on forever. I like to think of keyword research as a never-ending marathon and it’s probably best to prepare yourself …

Category: Search Engine Optimization
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The Importance of Web Semantics

website-conversion-funnel

What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means …

Category: Search Engine Optimization, Web Development
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Competitive Backlink Analysis with Open Site Explorer

Open Site Explorer

One of my favorite SEO tasks is doing some competitive backlink analysis. I start it off very analytical, then I wrap up with some strategic thinking… best of both worlds! This process usually starts off with a client asking me …

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Cardinal Path SEO Training

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When: April 25th & 26th @ 8:30am – 4:30pm Where: 1080 Howe Street #503 Vancouver, BC, Canada Successful Search Engine Optimization (SEO) doesn’t require tricks or secrets, just the clever application of a few principles across your content, technical structure, …

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Webinar: Linking Out – Understanding Links and SEO

Strong Links

Links are one of the most important foundations for SEO. Accordingly, having a solid strategy for creating and structuring links, or link building, is critical for search engines to understand your site and position your pages for more quality traffic. …

Category: Search Engine Optimization, Webinars
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