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Search Engine Optimization

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in … Read Full Post

Data Visualization: Enabling data-driven business discussions

Source: iStock Photo

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present … Read Full Post

Organic Tablet Traffic Increases

Cardinal Path blog post

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic to dig into is tablet traffic. The ongoing struggle to track some tablet performance has been well documented — there’ve … Read Full Post

AdWords Image Ad Extensions

Cardinal Path blog post

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new tool that allows you to stand out and get noticed. Give your potential visitors a little visual enticement and a … Read Full Post

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept … Read Full Post


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