Search Engine Optimization

International SEO Fundamentals with David Booth now available on Lynda.com

International SEO Course with Dave Booth

Lynda.com has launched the latest session by Cardinal Path co-founder and senior partner, David Booth. International SEO Fundamentals is a 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international SEO, increasingly important for globalized markets. David reviews global and regional aspects of how to … Read Full Post

Google’s Pigeon Update

Cardinal Path blog post

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently been noticed in other country search results. It is important to note that while Google … Read Full Post

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in luck because the course recordings and presentation decks are now available on MVA’s website to … Read Full Post

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

Organic Tablet Traffic Increases

Cardinal Path blog post

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic to dig into is tablet traffic. The ongoing struggle to track some tablet performance has been well documented — there’ve been tracking problems with iOS 6 visits since the platform launched. This is because a … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).