Search Engine Optimization

Upcoming Webinar: Mobile-First Indexing Must-Do’s for Maximizing SEO Impact

“Mobile-first” or “responsive” design are ubiquitous as buzzwords, but many organizations are still catching up, in practice, to the disruption that mobile has brought to marketing. With two-thirds of the global population – 7.6 billion people – using a mobile phone, and more than half of all searches conducted via mobile, it’s an area ripe … Read Full Post

Google Expands Snippets for Organic Search Results, Longer Meta Descriptions Allowed

In November of 2017, webmasters noticed longer meta descriptions appearing in Google’s search results pages (SERPs). In December, this was confirmed by representatives of Google (John Mueller and Danny Sullivan) to be a recent change in how search results are displayed. For many years, the meta description tag has been known to allow approximately 156 … Read Full Post

International SEO Fundamentals with David Booth now available on Lynda.com

International SEO Course with Dave Booth

Lynda.com has launched the latest session by Cardinal Path co-founder and senior partner, David Booth. International SEO Fundamentals is a 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international SEO, increasingly important for globalized markets. David reviews global and regional aspects of how to … Read Full Post

Google’s Pigeon Update

Cardinal Path blog post

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently been noticed in other country search results. It is important to note that while Google … Read Full Post

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Cardinal Path blog post

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands of viewers from all over the world tuned in to the live presentation but if you missed it, you’re in luck because the course recordings and presentation decks are now available on MVA’s website to … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).