About Us

John Hossack

John Hossack is President and a Co-Founder at Cardinal Path. For more than 10 years John has been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Toronto 2008, 2009, and 2010 Web Analytics Association events, and has spoken at and emceed the Internet Marketing Conference in 2008, 2009, and 2010 in Vancouver. John has also conducted numerous webinars, including sessions for the American Marketing Association.

John is a Past President of the International Internet Marketing Association. Prior to getting involved with the web, John was a treasury manager and currency trader with Western Union Business Solutions. John Hossack holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria.

John is a contributor to the Cardinal Path blog (CardinalPath.com/blog) and tweets under @vkistudios and @johnhossack

He and his wife Pamela currently live in Vancouver British Columbia with their daughter Molly and son Bennett.



Posts by: John Hossack


Google Releases Data on Dads Ahead of Father’s Day

Father holding damaged smart phone and his little daughter in background

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to the internet to navigate their way through a sea of questions related to parenthood. Google’s article, Millennial Dads Turn to … Read Full Post

Cultural Transformation in the Age of Data

Cultural Transformation in the Age of Data

In this blog, guest author Brian Harris, Chief Product & Marketing Officer, Western Union Business Solutions, discusses the role of culture in becoming a data-driven organization.  Adopting a data-driven culture—and changing the mindsets of stakeholders to use data to drive … Read Full Post

How Your Customers Decide What and Where to Purchase

Cardinal Path

You are in the market for a new mobile phone. Friends and colleagues are happy to give their opinion on Android vs. iPhone but for a true comparison, you go online to do your research. While you’re at it, you … Read Full Post


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