About Us

John Hossack

John Hossack is President and a Co-Founder at Cardinal Path. For more than 10 years John has been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Toronto 2008, 2009, and 2010 Web Analytics Association events, and has spoken at and emceed the Internet Marketing Conference in 2008, 2009, and 2010 in Vancouver. John has also conducted numerous webinars, including sessions for the American Marketing Association.

John is a Past President of the International Internet Marketing Association. Prior to getting involved with the web, John was a treasury manager and currency trader with Western Union Business Solutions. John Hossack holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria.

John is a contributor to the Cardinal Path blog (CardinalPath.com/blog) and tweets under @vkistudios and @johnhossack

He and his wife Pamela currently live in Vancouver British Columbia with their daughter Molly and son Bennett.

The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

HOW TO GET TO KNOW YOUR CUSTOMER WITH EXISTING DATA? STEP 2: FIND YOUR BIG QUESTION

Cardinal Path blog post

In our blog series focused on getting to know your customer, we covered the first step Find your Data focused on finding your data and building relationships with your data providers. After you find your data, it’s time to think … Read Full Post

Live Webinar: Getting Started with Google’s Shopping Campaigns

Cardinal Path blog post

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to get started with Google’s Shopping campaigns. Google Shopping allows advertisers to get their products in front of customers on the … Read Full Post

Google Analytics Segmentation Hacks Webinar with Dave Booth

Cardinal Path blog post

Over 10 million web sites use Google Analytics. It’s easy to think that’s because it’s free, but really, what other free tools in the online marketing space have that kind of reach? Google Analytics is now being utilized by both … Read Full Post

SUCCESSFUL MARKETERS ARE STRATEGIC ABOUT HOW THEY HANDLE DATA

Cardinal Path blog post

When  Unbounce, the world’s simplest landing page builder for marketers and advertisers, announced their Call To Action Conference, they asked their all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve … Read Full Post

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