John Hossack | Author | Cardinal Path Blog
About Us

John Hossack

For more than fourteen years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and testing with the goal of improving user experience and business conversion rates.

John has presented at numerous industry events including eMetrics Summits, Digital Analytics Association events, and the American Marketing Association.

A Founding Partner and President of Cardinal Path, John is also Past President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader.

He holds a MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria. John and his wife Pamela currently live in Vancouver, B.C. with their daughter Molly and son Bennett.

Posts by: John Hossack

Cardinal Path Acquired by Dentsu Aegis Network

This was an exciting week for all of us with the announcement of Dentsu Aegis Network’s acquisition of Cardinal Path. A global media group that specializes in marketing media, digital, and creative communication services, Dentsu Aegis Network’s purchase of Cardinal … Read Full Post

Google Releases Data on Dads Ahead of Father’s Day

Father holding damaged smart phone and his little daughter in background

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to the internet to navigate their way through a sea of questions related to parenthood. Google’s article, Millennial Dads Turn to … Read Full Post

Cultural Transformation in the Age of Data

In this blog, guest author Brian Harris, Chief Product & Marketing Officer, Western Union Business Solutions, discusses the role of culture in becoming a data-driven organization.  Adopting a data-driven culture—and changing the mindsets of stakeholders to use data to drive … Read Full Post

How Your Customers Decide What and Where to Purchase

Cardinal Path blog post

You are in the market for a new mobile phone. Friends and colleagues are happy to give their opinion on Android vs. iPhone but for a true comparison, you go online to do your research. While you’re at it, you … Read Full Post

Resolution #1: Trust Your Data


It’s the start of a fresh new year and for many organizations this means new budgets, renewed focus, and a commitment to grow the business in a way that is meaningful to its stakeholders. Cardinal Path is no different. We’re … Read Full Post

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