About Us

David Booth

David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the recipient of the 2014 Digital Analytics Association's Practitioner of the Year Award, and is also the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011, 2nd edition 2014) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.

As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Publications: Speaking History:
  • Apr, 2014: Google Partners Masterclass, Mumbai, India
  • Apr, 2014: Google Partners Masterclass, New Dehli, India
  • Mar, 2014: Masterclass, Sydney, Australia
  • Mar, 2014: Masterclass, Melbourne, Australia
  • Mar, 2014: Masterclass, Auckland, New Zealand
  • Mar, 2014: Masterclass, Brisbane, Australia
  • Feb, 2014: Partner Celebration, Berlin, Germany
  • Nov, 2013: Web Analytics Workshop, Monterey, CA
  • Sep, 2013: Analytics Maturity Model, Miami, FL
  • Aug, 2013: Partner Academy, Tokyo, Japan
  • Jul, 2013: Measuring Mobile & Remarketing, Dublin, Ireland
  • Jun, 2013: Master Class, Sydney, Australia
  • Jun, 2013: Master Class, Brisbane, Australia
  • Jun, 2013: Master Class, Melbourne, Australia
  • Jun, 2013: Master Class, Auckland, New Zealand
  • Jun, 2013: Sales Academy, Helsinki, Finland (partial live HoA broadcast)
  • Jun, 2013: Sales Academy, Oslo, Norway
  • Jun, 2013: Sales Academy, Stockholm, Sweden
  • Jun, 2013: Sales Academy, Copenhagen, Denmark
  • May, 2013: Google Engage TTT, London, UK
  • May, 2013: Google Engage TTT, Wroclaw, Poland
  • May, 2013: Google Engage TTT, Singapore
  • May, 2013: Google Engage TTT, Buenos Aires, Argentina
  • May, 2013: Google Engage TTT, Phoenix, Arizona
  • Apr, 2013: Google Business Academy, Manila, Philippines
  • Apr, 2013: Google Business Academy, Singapore
  • Apr, 2013: Google Business Academy, Kuala Lumpur, Malaysia
  • Nov, 2012: Google Engage for Agencies, Brussels, Belgium
  • Nov, 2012: Google Engage for Agencies, Utrecht, Netherlands
  • Nov, 2012: Defining KPI's & Dashboarding, Sydney, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Melbourne, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Brisbane, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Auckland, New Zealand
  • Oct, 2012: Conversion Academy, Stockholm, Sweden
  • Oct, 2012: Conversion Academy, Oslo, Norway
  • Oct, 2012: Conversion Academy, Copenhagen, Denmark
  • Oct, 2012: Conversion Academy, Helsinki, Finland
  • Sep, 2012: Google AdWords & Analytics Master Class, Jakarta, Indonesia
  • Sep, 2012: Google AdWords & Analytics Master Class, Manila, Philippines
  • Jul, 2012: Analytics Master Class, Auckland, New Zealand
  • Jul, 2012: Analytics Master Class, Melbourne, Australia
  • Jul, 2012: Analytics Master Class, Brisbane, Australia
  • Jul, 2012: Analytics Master Class, Sydney, Australia
  • Jul, 2012: Google AdWords Classroom, Kuala Lumpur, Malaysia
  • Jun, 2012: Google Academy, Brussels, Belgium
  • Jun, 2012: Google Academy, Amsterdam, Netherlands
  • Jun, 2012: Google Classroom - Boston, MA
  • Jun, 2012: Google Classroom - New York, NY
  • May, 2012: Google Classroom - Phoenix, AZ
  • May, 2012: Google Classroom - Atlanta, GA
  • May, 2012: Mobile Advertising - Sydney, Australia
  • May, 2012: Mobile Advertising - Brisbane, Australia
  • May, 2012: Mobile Advertising - Melbourne, Australia
  • Apr, 2012: Google Conversion MasterClass - Vancouver, BC
  • Apr, 2012: Google Conversion MasterClass - Toronto, ON
  • Mar, 2012: Google Engage Academy - Helsinki, Finland
  • Mar, 2012: Google Engage Academy - Stockholm, Sweden
  • Mar, 2012: Google Engage Academy - Gothenberg, Sweden
  • Mar, 2012: Google Engage Academy - Aarhus, Denmark
  • Mar, 2012: Google Engage Academy - Copenhagen, Denmark
  • Mar, 2012: Google Engage Academy - Oslo, Norway
  • Mar, 2012: Google Engage Kickoff - Jakarta, Indonesia
  • Mar, 2012: Google Engage Master Class - Singapore
  • Mar, 2012: Google Engage Kickoff - Kuala Lumpur, Malaysia
  • Feb, 2012: Google Engage Kickoff - Hong Kong
  • Feb, 2012: Google MasterClass - Brisbane, Australia
  • Feb, 2012: Google MasterClass - Sydney, Australia
  • Feb, 2012: Google MasterClass - Melbourne, Australia
  • Feb, 2012: Google MasterClass - Auckland, New Zealand
  • Dec, 2011: Google MasterClass - Calgary, AB
  • Dec, 2011: Vistage International - Pittsburgh, PA,
  • Nov, 2011: Engage Master Class - Brisbane, Australia
  • Nov, 2011: Engage Master Class - Perth, Australia
  • Nov, 2011: Engage Master Class - Melbourne, Australia
  • Nov, 2011: Engage Master Class - Sydney, Australia
  • Nov, 2011: Engage Kickoff - Singapore
  • Oct, 2011: Google Get Your Business Online: Michigan
  • Oct, 2011: Google Get Your Business Online: Connecticut
  • Oct, 2011: Google Engage Training - Toronto, ON
  • Oct, 2011: Vistage International: Las Vegas, NV
  • Oct, 2011: Vistage International: Napa/Sonoma, CA
  • Oct, 2011: Vistage International: San Francisco, CA
  • Sep, 2011: Google Get Your Business Online: Ohio
  • Sep, 2011: Google Get Your Business Online: Iowa
  • Sep, 2011: Google Learn - Brussels, Belgium
  • Sep, 2011: Google Learn - Utrecht, Netherlands
  • Aug, 2011: Google Engage Master Class - Chicago, IL
  • Aug, 2011: Google Engage Master Class - Dallas, TX
  • Aug, 2011: Google Engage Master Class - New York, NY
  • Jul, 2011: Vistage International - Wilmington, DE
  • Jun, 2011: Google Engage AdWords Training - Athens, Greece
  • Jun, 2011: Seminars for Success - San Francisco, CA
  • May, 2011: Seminars for Success - Vancouver, BC
  • Apr, 2011: Google Agency Training - New York, NY
  • Mar, 2011: eMetrics / GAUGE - San Francisco, CA
  • Feb, 2011: Seminars for Success - Las Vegas, NV
  • Jan, 2011: Seminars for Success - Phoenix, AZ

Don't miss GAUGE – Google Analytics User Summit + Training Day in SF!

Cardinal Path blog post

WebShare is proud to be presenting GAUGE 2011: the first two-day, for users, by users Google Analytics User Conference and Training Day along with Google Certified Partners VKI Studios, PublicInsite, E-Nor and Analytics Pros. What: Google Analytics User Conference + … Read Full Post

Alphanumeric Phone Numbers Online

Cardinal Path blog post

A guy walks into an airport bar and asks the bartender if he can just take a look at the phone.  ”You don’t want to make a call?”  ”Nope, just want to look at the phone.”  I know it sounds … Read Full Post

3 Ways to Deal with Google Preview visits in Google Analytics

Cardinal Path blog post

So you may have heard that this new Google Preview functionality on the search engine results page is skewing Google Analytics data. Well, as it turns out, the page fetching that Google is doing (and that occurs when the page … Read Full Post

Justin Cutroni / Jeff Gillis Interview at eMetrics

Cardinal Path blog post

Daniel Waisberg of Conversion Journey interviews WebShare Director of Digital Intelligence Justin Cutroni and Google Analytics marketing guru Jeff Gillis at eMetrics Washington DC. Click the image below to head over to Online-Behavior.com to watch: Watch Justin, Jeff & Daniel … Read Full Post

Google Website Optimizer Video Training at Lynda.com Released!

Cardinal Path blog post

After months and months of work and weeks in the recording studio with the wonderful team at lynda.com, the Google Website Optimizer: Essential Training online video course has been released! View the Course at Lynda.com This training takes users through … Read Full Post


Cardinal Path Training

Copyright © 2014, All Rights Reserved. Privacy and Copyright Policies.