A guy walks into an airport bar and asks the bartender if he can just take a look at the phone. ”You don’t want to make a call?” ”Nope, just want to look at the phone.” I know it sounds … Read Full Post
David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.
As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.
He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.
David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.
Publications:
A guy walks into an airport bar and asks the bartender if he can just take a look at the phone. ”You don’t want to make a call?” ”Nope, just want to look at the phone.” I know it sounds … Read Full Post
So you may have heard that this new Google Preview functionality on the search engine results page is skewing Google Analytics data. Well, as it turns out, the page fetching that Google is doing (and that occurs when the page … Read Full Post
Daniel Waisberg of Conversion Journey interviews WebShare Director of Digital Intelligence Justin Cutroni and Google Analytics marketing guru Jeff Gillis at eMetrics Washington DC. Click the image below to head over to Online-Behavior.com to watch: Watch Justin, Jeff & Daniel … Read Full Post
After months and months of work and weeks in the recording studio with the wonderful team at lynda.com, the Google Website Optimizer: Essential Training online video course has been released! View the Course at Lynda.com This training takes users through … Read Full Post
We get asked very often how to track Facebook “Like” buttons inside Google Analytics, so here’s a post that will show you how to do it. There are basically three steps – first, you need to get the Like button … Read Full Post
