David Booth | Author | Cardinal Path Blog
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David Booth

David Booth

David is the recipient of the 2014 Digital Analytics Association's Practitioner of the Year Award and a Founding Partner and Principal Consultant at Cardinal Path, the 2015 Digital Analytics Association's Most Influential Agency / Vendor. As an author, instructor, adjunct professor, public speaker and consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.

He is the author of Up and Running with Google Analytics Premium (Lynda.com, 2015), Up and Running with Adobe Reports & Analytics (Lynda.com, 2014), Advanced AdWords Tips & Tricks (Lynda.com, 2014), Display Advertising: An Hour A Day (Wiley/Sybex, 2012), International Search Engine Optimization Fundamentals (Lynda.com, 2015), Search Engine Optimization Fundamentals (Lynda.com, 2012, 2nd edition 2014), Google AdWords Essential Training (Lynda.com, 2011, 2nd edition 2014) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.

As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Publications:Speaking History:
  • December, 2015: Digital Analytics Thought Leader Conversation (recording)
  • November, 2015: eTailCore Live, Barcelona, Spain
  • October, 2015: Purchase Intent & Predictive Analytics, Webinar
  • October, 2015: EMERCE eRetail Europe, Amsterdam, Netherlands
  • August, 2015: Google Masterclass, Sydney, Australia
  • August, 2015: Google Masterclass, Melbourne, Australia
  • August, 2015: Google Masterclass, Auckland, New Zealand
  • August, 2015: Google Masterclass, Brisbane, Australia
  • July, 2015: University of Hong Kong / Google Partners, Hong Kong
  • July, 2015: Digital Marketing & Analytics Conference, Hong Kong
  • May, 2015: eTailcore LIVE, New York, NY
  • May, 2015: Toyota Digital Learning Lab, Denver, CO
  • Apr, 2015: Business Analytics Forum, University of Tennessee, TN
  • Mar, 2015: American Marketing Association, How to Use Your Marketing Data to Speak C-Suite, Webinar
  • Feb, 2015: Google Analytics Tricks for Conversion Rate Optimization, Webinar
  • Jan, 2015: Toyota Digital Learning Lab, Mountain View, CA
  • Dec, 2014: Scaling Tableau Server, Scottsdale, AZ
  • Nov, 2014: eRetail Europe, Amsterdam, Netherlands
  • Oct, 2014: Google Partners, Warsaw, Poland
  • Oct, 2014: Google Partners, Sarock, Poland
  • Sep, 2014: Segmentation Hacks Using Google Analaytics, Webinar
  • Aug, 2014: Analytics Masterclass, Mumbai, India
  • Aug, 2014: Analytics Masterclass, New Dehli, India
  • Apr, 2014: Google Partners Masterclass, Mumbai, India
  • Apr, 2014: Google Partners Masterclass, New Dehli, India
  • Mar, 2014: Masterclass, Sydney, Australia
  • Mar, 2014: Masterclass, Melbourne, Australia
  • Mar, 2014: Masterclass, Auckland, New Zealand
  • Mar, 2014: Masterclass, Brisbane, Australia
  • Feb, 2014: Partner Celebration, Berlin, Germany
  • Nov, 2013: Web Analytics Workshop, Monterey, CA
  • Sep, 2013: Analytics Maturity Model, Miami, FL
  • Aug, 2013: Partner Academy, Tokyo, Japan
  • Jul, 2013: Measuring Mobile & Remarketing, Dublin, Ireland
  • Jun, 2013: Master Class, Sydney, Australia
  • Jun, 2013: Master Class, Brisbane, Australia
  • Jun, 2013: Master Class, Melbourne, Australia
  • Jun, 2013: Master Class, Auckland, New Zealand
  • Jun, 2013: Sales Academy, Helsinki, Finland (partial live HoA broadcast)
  • Jun, 2013: Sales Academy, Oslo, Norway
  • Jun, 2013: Sales Academy, Stockholm, Sweden
  • Jun, 2013: Sales Academy, Copenhagen, Denmark
  • May, 2013: Google Engage TTT, London, UK
  • May, 2013: Google Engage TTT, Wroclaw, Poland
  • May, 2013: Google Engage TTT, Singapore
  • May, 2013: Google Engage TTT, Buenos Aires, Argentina
  • May, 2013: Google Engage TTT, Phoenix, Arizona
  • Apr, 2013: Google Business Academy, Manila, Philippines
  • Apr, 2013: Google Business Academy, Singapore
  • Apr, 2013: Google Business Academy, Kuala Lumpur, Malaysia
  • Nov, 2012: Google Engage for Agencies, Brussels, Belgium
  • Nov, 2012: Google Engage for Agencies, Utrecht, Netherlands
  • Nov, 2012: Defining KPI's & Dashboarding, Sydney, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Melbourne, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Brisbane, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Auckland, New Zealand
  • Oct, 2012: Conversion Academy, Stockholm, Sweden
  • Oct, 2012: Conversion Academy, Oslo, Norway
  • Oct, 2012: Conversion Academy, Copenhagen, Denmark
  • Oct, 2012: Conversion Academy, Helsinki, Finland
  • Sep, 2012: Google AdWords & Analytics Master Class, Jakarta, Indonesia
  • Sep, 2012: Google AdWords & Analytics Master Class, Manila, Philippines
  • Jul, 2012: Analytics Master Class, Auckland, New Zealand
  • Jul, 2012: Analytics Master Class, Melbourne, Australia
  • Jul, 2012: Analytics Master Class, Brisbane, Australia
  • Jul, 2012: Analytics Master Class, Sydney, Australia
  • Jul, 2012: Google AdWords Classroom, Kuala Lumpur, Malaysia
  • Jun, 2012: Google Academy, Brussels, Belgium
  • Jun, 2012: Google Academy, Amsterdam, Netherlands
  • Jun, 2012: Google Classroom - Boston, MA
  • Jun, 2012: Google Classroom - New York, NY
  • May, 2012: Google Classroom - Phoenix, AZ
  • May, 2012: Google Classroom - Atlanta, GA
  • May, 2012: Mobile Advertising - Sydney, Australia
  • May, 2012: Mobile Advertising - Brisbane, Australia
  • May, 2012: Mobile Advertising - Melbourne, Australia
  • Apr, 2012: Google Conversion MasterClass - Vancouver, BC
  • Apr, 2012: Google Conversion MasterClass - Toronto, ON
  • Mar, 2012: Google Engage Academy - Helsinki, Finland
  • Mar, 2012: Google Engage Academy - Stockholm, Sweden
  • Mar, 2012: Google Engage Academy - Gothenberg, Sweden
  • Mar, 2012: Google Engage Academy - Aarhus, Denmark
  • Mar, 2012: Google Engage Academy - Copenhagen, Denmark
  • Mar, 2012: Google Engage Academy - Oslo, Norway
  • Mar, 2012: Google Engage Kickoff - Jakarta, Indonesia
  • Mar, 2012: Google Engage Master Class - Singapore
  • Mar, 2012: Google Engage Kickoff - Kuala Lumpur, Malaysia
  • Feb, 2012: Google Engage Kickoff - Hong Kong
  • Feb, 2012: Google MasterClass - Brisbane, Australia
  • Feb, 2012: Google MasterClass - Sydney, Australia
  • Feb, 2012: Google MasterClass - Melbourne, Australia
  • Feb, 2012: Google MasterClass - Auckland, New Zealand
  • Dec, 2011: Google MasterClass - Calgary, AB
  • Dec, 2011: Vistage International - Pittsburgh, PA,
  • Nov, 2011: Engage Master Class - Brisbane, Australia
  • Nov, 2011: Engage Master Class - Perth, Australia
  • Nov, 2011: Engage Master Class - Melbourne, Australia
  • Nov, 2011: Engage Master Class - Sydney, Australia
  • Nov, 2011: Engage Kickoff - Singapore
  • Oct, 2011: Google Get Your Business Online: Michigan
  • Oct, 2011: Google Get Your Business Online: Connecticut
  • Oct, 2011: Google Engage Training - Toronto, ON
  • Oct, 2011: Vistage International: Las Vegas, NV
  • Oct, 2011: Vistage International: Napa/Sonoma, CA
  • Oct, 2011: Vistage International: San Francisco, CA
  • Sep, 2011: Google Get Your Business Online: Ohio
  • Sep, 2011: Google Get Your Business Online: Iowa
  • Sep, 2011: Google Learn - Brussels, Belgium
  • Sep, 2011: Google Learn - Utrecht, Netherlands
  • Aug, 2011: Google Engage Master Class - Chicago, IL
  • Aug, 2011: Google Engage Master Class - Dallas, TX
  • Aug, 2011: Google Engage Master Class - New York, NY
  • Jul, 2011: Vistage International - Wilmington, DE
  • Jun, 2011: Google Engage AdWords Training - Athens, Greece
  • Jun, 2011: Seminars for Success - San Francisco, CA
  • May, 2011: Seminars for Success - Vancouver, BC
  • Apr, 2011: Google Agency Training - New York, NY
  • Mar, 2011: eMetrics / GAUGE - San Francisco, CA
  • Feb, 2011: Seminars for Success - Las Vegas, NV
  • Jan, 2011: Seminars for Success - Phoenix, AZ


Posts by: David Booth


Predictive Analytics: 3 Case Studies in Seeing the Future

Predictive analytics crystal ball

Predictive analytics can help you use past data to predict likely future outcomes. While these techniques have long been used in forecasting, risk aversion, and even fraud detection, in the digital world, predictive can be extremely powerful. These days the … Read Full Post

How to Drive Value From a Data Management Platform

David Booth, Cardinal Path

DMPs are at the top of many marketers’ technology wish lists. They promise to dramatically increase conversion rates while lowering media and data costs by unifying data and identifying and targeting the right audiences. They help organizations deliver a consistent … Read Full Post

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

FAST PACE SHOPPING CENTER (3)

  “Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase … Read Full Post

Using the Segmentation Features of Google Analytics

New segment button

Not every visitor to your website is the same! Each one is at a different stage in their conversion journey and visits your website for different reasons. Google Analytics allows you to quickly and easily define behaviors and attributes that … Read Full Post

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