About Us

David Booth

David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.

David is the recipient of the 2014 Digital Analytics Association's Practitioner of the Year Award, and is also the author of Up and Running with Adobe Reports & Analytics (Lynda.com, 2014), Advanced AdWords Tips & Tricks (Lynda.com, 2014), Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011, 2nd edition 2014) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.

As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Publications: Speaking History:
  • Aug, 2014: Analytics Masterclass, Mumbai, India
  • Aug, 2014: Analytics Masterclass, New Dehli, India
  • Apr, 2014: Google Partners Masterclass, Mumbai, India
  • Apr, 2014: Google Partners Masterclass, New Dehli, India
  • Mar, 2014: Masterclass, Sydney, Australia
  • Mar, 2014: Masterclass, Melbourne, Australia
  • Mar, 2014: Masterclass, Auckland, New Zealand
  • Mar, 2014: Masterclass, Brisbane, Australia
  • Feb, 2014: Partner Celebration, Berlin, Germany
  • Nov, 2013: Web Analytics Workshop, Monterey, CA
  • Sep, 2013: Analytics Maturity Model, Miami, FL
  • Aug, 2013: Partner Academy, Tokyo, Japan
  • Jul, 2013: Measuring Mobile & Remarketing, Dublin, Ireland
  • Jun, 2013: Master Class, Sydney, Australia
  • Jun, 2013: Master Class, Brisbane, Australia
  • Jun, 2013: Master Class, Melbourne, Australia
  • Jun, 2013: Master Class, Auckland, New Zealand
  • Jun, 2013: Sales Academy, Helsinki, Finland (partial live HoA broadcast)
  • Jun, 2013: Sales Academy, Oslo, Norway
  • Jun, 2013: Sales Academy, Stockholm, Sweden
  • Jun, 2013: Sales Academy, Copenhagen, Denmark
  • May, 2013: Google Engage TTT, London, UK
  • May, 2013: Google Engage TTT, Wroclaw, Poland
  • May, 2013: Google Engage TTT, Singapore
  • May, 2013: Google Engage TTT, Buenos Aires, Argentina
  • May, 2013: Google Engage TTT, Phoenix, Arizona
  • Apr, 2013: Google Business Academy, Manila, Philippines
  • Apr, 2013: Google Business Academy, Singapore
  • Apr, 2013: Google Business Academy, Kuala Lumpur, Malaysia
  • Nov, 2012: Google Engage for Agencies, Brussels, Belgium
  • Nov, 2012: Google Engage for Agencies, Utrecht, Netherlands
  • Nov, 2012: Defining KPI's & Dashboarding, Sydney, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Melbourne, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Brisbane, Australia
  • Nov, 2012: Defining KPI's & Dashboarding, Auckland, New Zealand
  • Oct, 2012: Conversion Academy, Stockholm, Sweden
  • Oct, 2012: Conversion Academy, Oslo, Norway
  • Oct, 2012: Conversion Academy, Copenhagen, Denmark
  • Oct, 2012: Conversion Academy, Helsinki, Finland
  • Sep, 2012: Google AdWords & Analytics Master Class, Jakarta, Indonesia
  • Sep, 2012: Google AdWords & Analytics Master Class, Manila, Philippines
  • Jul, 2012: Analytics Master Class, Auckland, New Zealand
  • Jul, 2012: Analytics Master Class, Melbourne, Australia
  • Jul, 2012: Analytics Master Class, Brisbane, Australia
  • Jul, 2012: Analytics Master Class, Sydney, Australia
  • Jul, 2012: Google AdWords Classroom, Kuala Lumpur, Malaysia
  • Jun, 2012: Google Academy, Brussels, Belgium
  • Jun, 2012: Google Academy, Amsterdam, Netherlands
  • Jun, 2012: Google Classroom - Boston, MA
  • Jun, 2012: Google Classroom - New York, NY
  • May, 2012: Google Classroom - Phoenix, AZ
  • May, 2012: Google Classroom - Atlanta, GA
  • May, 2012: Mobile Advertising - Sydney, Australia
  • May, 2012: Mobile Advertising - Brisbane, Australia
  • May, 2012: Mobile Advertising - Melbourne, Australia
  • Apr, 2012: Google Conversion MasterClass - Vancouver, BC
  • Apr, 2012: Google Conversion MasterClass - Toronto, ON
  • Mar, 2012: Google Engage Academy - Helsinki, Finland
  • Mar, 2012: Google Engage Academy - Stockholm, Sweden
  • Mar, 2012: Google Engage Academy - Gothenberg, Sweden
  • Mar, 2012: Google Engage Academy - Aarhus, Denmark
  • Mar, 2012: Google Engage Academy - Copenhagen, Denmark
  • Mar, 2012: Google Engage Academy - Oslo, Norway
  • Mar, 2012: Google Engage Kickoff - Jakarta, Indonesia
  • Mar, 2012: Google Engage Master Class - Singapore
  • Mar, 2012: Google Engage Kickoff - Kuala Lumpur, Malaysia
  • Feb, 2012: Google Engage Kickoff - Hong Kong
  • Feb, 2012: Google MasterClass - Brisbane, Australia
  • Feb, 2012: Google MasterClass - Sydney, Australia
  • Feb, 2012: Google MasterClass - Melbourne, Australia
  • Feb, 2012: Google MasterClass - Auckland, New Zealand
  • Dec, 2011: Google MasterClass - Calgary, AB
  • Dec, 2011: Vistage International - Pittsburgh, PA,
  • Nov, 2011: Engage Master Class - Brisbane, Australia
  • Nov, 2011: Engage Master Class - Perth, Australia
  • Nov, 2011: Engage Master Class - Melbourne, Australia
  • Nov, 2011: Engage Master Class - Sydney, Australia
  • Nov, 2011: Engage Kickoff - Singapore
  • Oct, 2011: Google Get Your Business Online: Michigan
  • Oct, 2011: Google Get Your Business Online: Connecticut
  • Oct, 2011: Google Engage Training - Toronto, ON
  • Oct, 2011: Vistage International: Las Vegas, NV
  • Oct, 2011: Vistage International: Napa/Sonoma, CA
  • Oct, 2011: Vistage International: San Francisco, CA
  • Sep, 2011: Google Get Your Business Online: Ohio
  • Sep, 2011: Google Get Your Business Online: Iowa
  • Sep, 2011: Google Learn - Brussels, Belgium
  • Sep, 2011: Google Learn - Utrecht, Netherlands
  • Aug, 2011: Google Engage Master Class - Chicago, IL
  • Aug, 2011: Google Engage Master Class - Dallas, TX
  • Aug, 2011: Google Engage Master Class - New York, NY
  • Jul, 2011: Vistage International - Wilmington, DE
  • Jun, 2011: Google Engage AdWords Training - Athens, Greece
  • Jun, 2011: Seminars for Success - San Francisco, CA
  • May, 2011: Seminars for Success - Vancouver, BC
  • Apr, 2011: Google Agency Training - New York, NY
  • Mar, 2011: eMetrics / GAUGE - San Francisco, CA
  • Feb, 2011: Seminars for Success - Las Vegas, NV
  • Jan, 2011: Seminars for Success - Phoenix, AZ

Google’s Pigeon Update

Google Pigeon Update

Pigeon is a Google search engine update that affects local search results. The algorithm change focuses on providing more accurate, relevant results for local searches. Initially rolled out in late July in the US, the effects of Pigeon have recently … Read Full Post

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

adwords match type close variants

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data

cardinal-path-icon

There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

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