To know, to share, and to be our partners’ competitive advantage. That’s the purpose we live by at Cardinal Path, and when we find opportunities to share the knowledge that can help advertisers win in the marketplace, we tend to … Read Full Post
David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies.
As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.
He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.
David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.
Publications:To know, to share, and to be our partners’ competitive advantage. That’s the purpose we live by at Cardinal Path, and when we find opportunities to share the knowledge that can help advertisers win in the marketplace, we tend to … Read Full Post
It’s been a very busy last couple of months for AdWords, and if you’re an AdWords advertiser, you might feel like you’re drowning in product updates, feature releases, and changes to the platform. Here’s a distilled list of some of … Read Full Post
It was announced today that Phil Mui will be leaving his role as group product manager of Google Analytics after having shaped and grown this product into what has become the world’s largest web analytics platform. We’ve counted ourselves very … Read Full Post
Today marks the beginning of Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios and WebShare. And it is with great excitement that we welcome you to Cardinal Path’s new blog! This … Read Full Post
WebShare is proud to be presenting GAUGE 2011: the first two-day, for users, by users Google Analytics User Conference and Training Day along with Google Certified Partners VKI Studios, PublicInsite, E-Nor and Analytics Pros. What: Google Analytics User Conference + … Read Full Post
