About Us

Alex Langshur

Alex is a co-founder and senior partner of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.

6 Pillars of Digital Analytics

Cardinal Path blog post

In today’s digital world, there is a wealth of valuable data readily available to companies. There are those mature companies who properly leverage their data and thrive, while other less mature companies fail to realize the opportunity and lose out … Read Full Post

AdWords To Eliminate Match Type Close Variant Opt-Out

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AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and exact keywords in late September. What does this change mean for advertisers? Well, close variants are turned on at the … Read Full Post

HOW TO ACTIVATE BIG DATA WITH GOOGLE BIGQUERY ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, How to Activate Big Data with Google Big Query many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very valuable. Question: … Read Full Post

How to get to know your customer with existing data? Step 1: Find your Data

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There is a treasure trove of data about your customers sitting  in different silos within your organization–and some of it may even be sitting in silos within organizations that you contract with. How do you uncover these pockets of raw … Read Full Post

Solving the Big Data Talent Shortage

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You don’t have to circulate very far in a room full of data analytics executives to understand that one of their top concerns is where to find the talent necessary to staff their constantly evolving ventures. The statistics alone are … Read Full Post

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