Alex Langshur

Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.

Alex is the past-President and a Director Emeritus of the Web Analytics Association (WAA), teaches web analytics and online marketing optimization courses for the University of British Columbia, the US Federal Governments' Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.