Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.
Alex is the past-President and a Director Emeritus of the Web Analytics Association (WAA), teaches web analytics and online marketing optimization courses for the University of British Columbia, the US Federal Governments' Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.
Alex lives in Boston with his wife, two sons and golden retriever.
Today marks the beginning of Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios and WebShare. And it is with great excitement that we welcome you to Cardinal Path’s new blog! This … Read Full Post
In July, the Office of Science and Technology Policy invited comments from the public and interested parties on proposed new guidelines for the use of Web analytics and cookies on federal government Web sites. That somewhat routine request for comments … Read Full Post
The processes through which many knowledge-distribution organizations develop their knowledge assets and products (e.g. reports, research, data, etc.) are largely analog in format: they follow internal corporate structures that were created decades ago. They are therefore producing information that is … Read Full Post
We are witness to a seismic shift in the advertising industry driven in large part by the simple, but fundamental, need for flexibility and accountability. Traditionally, advertising has used relatively “inflexible” media for message delivery: print, out-of-home, and broadcast. Once … Read Full Post
How would Government decision-making, policy development and program delivery be impacted if in-depth information of citizen needs, interests and actions was easily available in near real-time? How might spending priorities be aligned if there was a direct, continual and accurate … Read Full Post
