Alex is a co-founder and senior partner of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.
Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.
Alex lives in Boston with his wife, two sons and golden retriever.