Alex Langshur | Author | Cardinal Path Blog
About Us
Alex Langshur

Alex Langshur

Alex is a co-founder and senior partner of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.

Posts by: Alex Langshur

Surprisingly Low Tag Management Solution (TMS) Adoption Among Top 500 Online Retailers

Use of Tag Management Systems (TMS) in retail

Cardinal Path just released its first bi-annual review of the state of digital marketing analytics tools among the top 500 online retailers. We looked at both the use of web analytics tools as well as tag management systems (TMS). While … Read Full Post



Cardinal Path has been named a finalist for the Most Influential Industry Agency/Vendor of the Year in the Digital Analytics Association’s (DAA) annual recognition of the people and organizations that have made a significant impact on the industry. ‘’We’re in … Read Full Post

Stéphane Hamel becomes independent, Cardinal Path advisor

Cardinal Path blog post

Today is a bittersweet day for me as it marks the last day that my friend and colleague Stéphane Hamel will be a full-time employee of Cardinal Path.  Stéphane (or Stéph as I call him) will be transitioning from his … Read Full Post

Solving the Big Data Talent Shortage


You don’t have to circulate very far in a room full of data analytics executives to understand that one of their top concerns is where to find the talent necessary to staff their constantly evolving ventures. The statistics alone are … Read Full Post

It’s not about cookies; it’s about service

Cardinal Path blog post

In July, the Office of Science and Technology Policy invited comments from the public and interested parties on proposed new guidelines for the use of Web analytics and cookies on federal government Web sites. That somewhat routine request for comments … Read Full Post

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