About Us

Alex Langshur

Alex is a co-founder and senior partner of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.

Alex lives in Boston with his wife, two sons and golden retriever.

Welcome to Cardinal Path

Cardinal Path blog post

Today marks the beginning of Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios and WebShare. And it is with great excitement that we welcome you to Cardinal Path’s new blog! This … Read Full Post

It’s not about cookies; it’s about service

Cardinal Path blog post

In July, the Office of Science and Technology Policy invited comments from the public and interested parties on proposed new guidelines for the use of Web analytics and cookies on federal government Web sites. That somewhat routine request for comments … Read Full Post

Making your company more web-friendly

Cardinal Path blog post

The processes through which many knowledge-distribution organizations develop their knowledge assets and products (e.g. reports, research, data, etc.) are largely analog in format: they follow internal corporate structures that were created decades ago. They are therefore producing information that is … Read Full Post

Online Marketing Measurement In The Public Sector: A Primer

Cardinal Path blog post

We are witness to a seismic shift in the advertising industry driven in large part by the simple, but fundamental, need for flexibility and accountability. Traditionally, advertising has used relatively “inflexible” media for message delivery: print, out-of-home, and broadcast. Once … Read Full Post

Peace, Order and Good Government Through Analytics

How would Government decision-making, policy development and program delivery be impacted if in-depth information of citizen needs, interests and actions was easily available in near real-time?  How might spending priorities be aligned if there was a direct, continual and accurate … Read Full Post


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