Stéphane Hamel

It’s that time again. Cardinal Path will be closely involved with both eMetrics and Gauge. Here’s a few reasons why you should attend! eMetrics Marketing Optimization Summit eMetrics San Francisco is without a doubt the most important event of the …

For the general public, the term “engagement” means “a promise to marry, and also the period of time between proposal and marriage – which may be lengthy or trivial” (Wikipedia). Defining engagement in the field of web analytics and social …

A while ago I had the chance to talk about social media ROI at a local event organized by Le Journal des Affaires (in french), a leading publication covering economy, finance and management. As we were approaching the end of the conference, …

Here’s an interesting question I received from an analyst: Question: Do you know how Google Analytics handles browser tabbing when it comes to reporting on time spent per page? I know how they treat multiple open tabs from a site …

The coming of Google Analytics Premium as spurred competition into defensive mode and consultants into speculative gears. The short history of “web analytics” will be remembered as pre & post GA Premium just as a big marker sits on November …