Stéphane Hamel | Author | Cardinal Path Blog

Stéphane Hamel

Stéphane Hamel is a recognized digital analytics industry innovator, independent consultant, speaker and thought leader.

Named Most Influential Industry Contributor by the Digital Analytics Association (DAA) in 2013, he has made significant contributions to the industry, including creating the Online Analytics Maturity Model, Web Analytics Solution Profiler (WASP) and gaAddons, the Just-in-Time tagging methodology.

Hamel is a sought-after independent consultant, educator, advocate, influencer, and speaker and an advisor to the Board of Directors of leading digital data firm Cardinal Path.

Posts by: Stéphane Hamel

6 Reasons to Prioritize your Move to Google Universal Analytics

Cardinal Path blog post

It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced features available through Universal Analytics—the next generation of the popular Google Analytics platform. Cardinal Path has been fortunate enough to … Read Full Post

10 Steps to Visualizing Your Data

Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive … Read Full Post

Fatal Flaws when Dashboarding

Cardinal Path blog post

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about … Read Full Post

Klipfolio introduces KlipStart for Google Analytics

Cardinal Path is a Klipfolio Partner

You can now create powerful interactive dashboards for Google Analytics in less than three minutes with KlipStart from Klipfolio. Start customizing and integrating new data sources with a full-featured free trial of the Klipfolio.


Cardinal Path blog post

During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you. Watch the on-demand webinar and come … Read Full Post

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