The Blog

Stéphane Hamel

Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.



Posts by: Stéphane Hamel


The State of Digital Analytics Maturity in Europe

Cardinal Path blog post

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful Kastell de Haar. Preaching to the choir (literally), I shared some insight about the concepts behind the digital analytics maturity … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

June 20th, 2014 update! now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead of the video id During our GTM+UA webinar I was asked … Read Full Post

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