It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced features available through Universal Analytics—the next generation of the popular Google Analytics platform. Cardinal Path has been fortunate enough to work with many early adopters, who have come to us to help leverage Universal Analytics … Read Full Post
Posts by: Stéphane Hamel
Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive staff. But not every organization is set up to make their desire a reality. Most … Read Full Post
Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about their underlying purpose and meaning. This post isn’t about me recommending top KPI’s for you … Read Full Post
You can now create powerful interactive dashboards for Google Analytics in less than three minutes with KlipStart from Klipfolio. Start customizing and integrating new data sources with a full-featured free trial of the Klipfolio.
During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you. Watch the on-demand webinar and come back for the Q&A session summary below. Question: Does UA help with identifying organic keywords? … Read Full Post