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Stéphane Hamel

Stéphane Hamel is a distinguished thought leader in the field of digital analytics.

Named Most Influential Industry Contributor by the Digital Analytics Association (DAA) in 2013, he has made significant contributions to the industry, including creating the Online Analytics Maturity Model, Web Analytics Solution Profiler (WASP) and gaAddons, the Just-in-Time tagging methodology.

Hamel is a sought-after independent educator, advocate, influencer, and speaker and an advisor to the Board of Directors of leading digital data firm Cardinal Path.



Posts by: Stéphane Hamel


6 Reasons to Prioritize your Move to Google Universal Analytics

Cardinal Path blog post

It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced features available through Universal Analytics—the next generation of the popular Google Analytics platform. Cardinal Path has been fortunate enough to … Read Full Post

5 REASONS TO PRIORITIZE YOUR MOVE TO GOOGLE UNIVERSAL ANALYTICS ~ NOW AVAILABLE ON-DEMAND

Cardinal Path blog post

During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you. Watch the on-demand webinar and come … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

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