Digital Transformation
in High Gear

Session Overview:
IDENTIFYING AND HARDENING AGAINST PII IN GOOGLE ANALYTICS
Eliminating personally identifiable data in analytics platforms and other digital tools is a critical tasks for many organizations. In this session, learn how to harden against PII, establish continuous monitoring to ensure ongoing compliance, and stand up ways to ensure your organization's processes are not running counter to compliance efforts. You'll hear two recent use cases that showcase how putting these recommendations into practice can deliver not only peace of mind, but a more robust framework for data privacy best practices.

Session Overview:
GMP ENGAGEMENT SCORING TO INFORM YOUR MEDIA
Session details coming soon.

Session Overview:
INTRODUCTION TO GOOGLE APP + WEB
Google has announced a new way to measure apps and websites together within Google Analytics. App+Web is essentially a new measurement model and an important development that enterprise marketers need to know about.

Get a sneak peek into what's to come and learn why being an early adopter will pay off in the long run.

Session Overview:
INTEGRATING SALESFORCE & GOOGLE ANALYTICS 360 IN 3 STEPS
Comprehensive online data paired with rich customer data is helping brands to better attract, convert, and retain their best customers through 1st-party data insights. Discover how to combine industry-leading Google Analytics 360 with Salesforce CRM and achieve next-level capabilities that can transform your customer journey and close more business.

In this session, you’ll learn about the practical steps required to successfully integrate Google Analytics 360 and Salesforce Sales Cloud and get a better understanding of how the two ecosystems serve to give you more effective sales and marketing capabilities.

Session Overview:
IMPLEMENTING GOOGLE ANALYTICS 360 AT SALESFORCE: CASE STUDY
This case study session will outline the strategy, deployment and benefits of a recent GA 360 implementation for Salesforce. Hear directly from Salesforce’s Senior Manager, Marketing Analytics to learn how GA 360 serves as a key driver for their approach to end-to-end data insights, what pitfalls to look out for, ROI, and how to run a smooth, successful implementation.

Session Overview:
DEBUGGING TAGS
As businesses adapt to a cookieless arena for web tracking & analytics, we will begin to rely more on 1st party data. This change alone has led us to evaluate how we leverage user data to understand consumer behavior and derive insights from it. With that, marketers are turning to digital tools that allow them to accurately interpret user activity across digital properties. One such tool is a tag debugger.

Session Overview:
INTEGRATING SALESFORCE & GOOGLE ANALYTICS 360 IN 3 STEPS
Comprehensive online data paired with rich customer data is helping brands to better attract, convert, and retain their best customers through 1st-party data insights. Discover how to combine industry-leading Google Analytics 360 with Salesforce CRM and achieve next-level capabilities that can transform your customer journey and close more business.

In this session, you’ll learn about the practical steps required to successfully integrate Google Analytics 360 and Salesforce Sales Cloud and get a better understanding of how the two ecosystems serve to give you more effective sales and marketing capabilities.

Session Overview:
SEO AND ECOMMERCE
In an increasingly digital first normal and regular news of store closers, more brands are moving to e-commerce or working to scale their current hold. Adapting to this new reality means adapting your SEO strategy and prioritizing a this channel in crucial ways.