2020
A free, one-day virtual conference for data-informed marketers. Practical strategies delivered by the top minds in martech, digital marketing, analytics, and data science.
Wednesday, October 14, 2020
Tuesday, October 27, 2020
A full day of actionable takeaways delivered by the best in the business
The world around us has changed and a brand’s online experience will make or break a business. Join 1000s of marketers for this one-day event to learn how to take back control and make digital transformation real.
Cut through the complexity, navigate the uncertainty, and achieve results with proven digital strategies.
Discover what marketing technology you need, what you don’t, and how to leverage it to achieve your goals.
Pivot your organization to the future by leveraging your data to deliver tangible marketing lift.
Digital Transformation Now
Marketing Technology Powerhouse
Data-Driven MediaCut through the complexity, navigate the uncertainty, and achieve results with proven digital strategies.
Discover what marketing technology you need, what you don’t, and how to leverage it to achieve your goals.
Pivot your organization to the future by leveraging your data to deliver tangible marketing lift.
Digital Transformation NowCut through the complexity, navigate the uncertainty, and achieve results with proven digital strategies.
Marketing Technology PowerhouseDiscover what marketing technology you need, what you don’t, and how to leverage it to achieve your goals.
Data-Driven MediaPivot your organization to the future by leveraging your data to deliver tangible marketing lift.
Get the latest know-how from frontline experts across agency practitioners, major brands, and industry giants, who will share best practices, case studies, and applications to level-up your marketing strategies right now and into the future. Full list of speakers coming soon.
Session Overview:
IDENTIFYING AND HARDENING AGAINST PII IN GOOGLE ANALYTICS
Eliminating personally identifiable data in analytics platforms and other digital tools is a critical tasks for many organizations. In this session, learn how to harden against PII, establish continuous monitoring to ensure ongoing compliance, and stand up ways to ensure your organization's processes are not running counter to compliance efforts. You'll hear two recent use cases that showcase how putting these recommendations into practice can deliver not only peace of mind, but a more robust framework for data privacy best practices.
Session Overview:
GMP ENGAGEMENT SCORING TO INFORM YOUR MEDIA
Session details coming soon.
Session Overview:
INTRODUCTION TO GOOGLE APP + WEB
Google has announced a new way to measure apps and websites together within Google Analytics. App+Web is essentially a new measurement model and an important development that enterprise marketers need to know about.
Get a sneak peek into what's to come and learn why being an early adopter will pay off in the long run.
Session Overview:
INTEGRATING SALESFORCE & GOOGLE ANALYTICS 360 IN 3 STEPS
Comprehensive online data paired with rich customer data is helping brands to better attract, convert, and retain their best customers through 1st-party data insights. Discover how to combine industry-leading Google Analytics 360 with Salesforce CRM and achieve next-level capabilities that can transform your customer journey and close more business.
In this session, you’ll learn about the practical steps required to successfully integrate Google Analytics 360 and Salesforce Sales Cloud and get a better understanding of how the two ecosystems serve to give you more effective sales and marketing capabilities.
Session Overview:
IMPLEMENTING GOOGLE ANALYTICS 360 AT SALESFORCE: CASE STUDY
This case study session will outline the strategy, deployment and benefits of a recent GA 360 implementation for Salesforce. Hear directly from Salesforce’s Senior Manager, Marketing Analytics to learn how GA 360 serves as a key driver for their approach to end-to-end data insights, what pitfalls to look out for, ROI, and how to run a smooth, successful implementation.
Session Overview:
DEBUGGING TAGS
As businesses adapt to a cookieless arena for web tracking & analytics, we will begin to rely more on 1st party data. This change alone has led us to evaluate how we leverage user data to understand consumer behavior and derive insights from it. With that, marketers are turning to digital tools that allow them to accurately interpret user activity across digital properties. One such tool is a tag debugger.
Session Overview:
INTEGRATING SALESFORCE & GOOGLE ANALYTICS 360 IN 3 STEPS
Comprehensive online data paired with rich customer data is helping brands to better attract, convert, and retain their best customers through 1st-party data insights. Discover how to combine industry-leading Google Analytics 360 with Salesforce CRM and achieve next-level capabilities that can transform your customer journey and close more business.
In this session, you’ll learn about the practical steps required to successfully integrate Google Analytics 360 and Salesforce Sales Cloud and get a better understanding of how the two ecosystems serve to give you more effective sales and marketing capabilities.
Session Overview:
SEO AND ECOMMERCE
In an increasingly digital first normal and regular news of store closers, more brands are moving to e-commerce or working to scale their current hold. Adapting to this new reality means adapting your SEO strategy and prioritizing a this channel in crucial ways.
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Get a sneak peek at what’s to come, and stay tuned for the full agenda coming soon.
GMP helps you to onboard, create, analyze and activate audiences across the full Google stack and share data across the stack (Google Analytics, Google Ads, and DV360) and beyond the stack with social or email campaigns.
In this session, learn about the types of audience-led marketing that can help you to achieve a significant marketing lift, how to stand up a structured approach to avoid mishaps, and ensure consistency across media platforms.
Speaker:
Feras Alhlou
CTO, Cardinal Path
The myriad challenges marketers have faced in 2020 have served to shortlist a handful of urgent enterprise priorities around digital strategy. In a sea of technology, solutions, and vendors, this panel of industry leaders closes in on a set of specific short-term goals that will shape the future of online commerce and speed the path to recovery.
Hosted by:
Alex Langshur
co-CEO, Cardinal Path
Join powerhouse customer journey experts to learn how leading brands are using data analytics and science to uncover the human element across online journeys.
You’ll hear two case studies in which enterprise brands identified up to $40M in untapped revenue due to a clunky customer experience in their online channels. Learn the method behind the analysis and take away some clear actions to start streamlining your digital experiences for better business outcomes.
Speaker:
Anthony Mills
Associated Director, Analysis & Optimization, Cardinal Path
Google has announced a new way to measure apps and websites together within Google Analytics. App+Web is essentially a new measurement model and an important development that enterprise marketers need to know about.
Get a sneak peek into what's to come and learn why being an early adopter will pay off in the long run.
Speakers:
Adam Porges
Stategy and Operations Lead, Google Analytics, Google
Brianna Mersey
Manager, Implementation, Cardinal Path
Most enterprises are still not set up to take advantage of the enormous opportunity within Amazon’s first-party data and extensive media portfolio. Amazon offers rich in-market data and segmentation, comprehensive shopper data and more. You don’t have to be an Amazon seller to succeed in this space.
Discover how you can tap into the Amazon opportunity for your retail business and walk away armed with knowledge and next-steps to harness the potential of the world’s largest marketplace.
This case study session will outline the strategy, deployment and benefits of a recent GA 360 implementation for Salesforce. Hear directly from Salesforce’s Senior Manager, Marketing Analytics to learn how GA 360 serves as a key driver for their approach to end-to-end data insights, what pitfalls to look out for, ROI, and how to run a smooth, successful implementation.
Speakers:
Sanjay Gosain
Sr. Manager, Marketing Analytics, Salesforce
Ariana Wolf
Manager, Implementation, Cardinal Path
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A free, virtual event on Wednesday, October 14, 2020
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The data model, stronger privacy, and data limits are just a few of the key differences between Universal Analytics and #GA4. Read more from Bill Tripple:
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