A digital roadmap is designed to enhance and activate your organization’s digital intelligence by clearly documenting the data-driven marketing initiatives across people, process and technology.
As we head into 2020, with no end in sight to martech complexity and data privacy concerns, it’s clear that organizations with a digital strategy and roadmap will be set up to achieve their goals, and those without will struggle.
Discover the value in gaining a full-view of your marketing technology stack, conducting a data inventory and measurement review, and ultimately standing up a 6 and 18-month digital roadmap that will close workflow gaps and set you up for a truly data-driven 2020.
Group Director, Digital Intelligence, Cardinal Path
Associate Director, Client Services, Cardinal Path
Group Director, Analysis & Insights, Cardinal Path