Digital Marketing

Cardinal Path takes an informed approach to digital marketing. We help our clients design and deploy digital marketing strategies to unlock the power of enterprise digital marketing and analytics initiatives. We leverage data to uncover and target your most valuable customer segments and can help you to define strategic objectives and measure progress toward your goals, while providing a data-driven framework, statistical modelling and structured testing along the way.

Search Engine Optimization

With Cardinal Path’s SEO services, you will receive an holistic, best-practice approach for on-page content optimization and strategy. Your organization will undergo an enterprise audit and evaluation of its SEO profile from the perspective of your key business objectives as well as an ongoing strategic consultation and step-by-step guidance for the execution of that strategy, including a content plan and ongoing site maintenance and support.


Check out this 2-hour session that  helps to attract international visitors to your websites by developing and implementing a successful strategy for international SEO, increasingly important for globalized markets.

Programmatic Media Buying

Cardinal Path can develop and analyze highly-refined segments so you only need to spend against your desired outcomes. Backed by a team of data scientists, our Programmatic services are guaranteed to improve your targeting efficiency through accurate analysis and segmentation of your intended audience. Combining the power of best-in-class platforms, like Google Analytics, and industry-recognized analytics leadership, Cardinal Path is uniquely qualified to proactively optimize your media investments.  


Learn why Programmatic quickly changed the game of media buying, plus everything you need to know as a Marketer.