Cardinal Path takes an informed approach to digital marketing. We help our clients design and deploy digital marketing strategies to unlock the power of enterprise digital marketing and analytics initiatives. We leverage data to uncover and target your most valuable customer segments and can help you to define strategic objectives and measure progress toward your goals, while providing a data-driven framework, statistical modelling and structured testing along the way.
Cardinal Path provides the guidance to ensure you are focused on the right channels, helping to drive the right digital marketing strategy. With Search Engine Marketing, we provide enterprise audits evaluating all aspects of campaigns and management processes.
Through display & programmatic media buying, we lead your campaign strategy, design, and execution of programmatic display buying across major channels and platforms leveraging a unique expertise in data analysis and audience targeting, where integrated analytics and attribution drive value. Cardinal Path is currently the only Google Analytics reseller in the world that is also a certified DoubleClick partner.
With our retargeting solutions, we use your customer segmentation analysis data to identify re-engagement opportunities for key audiences, followed by the creation, execution, and measurement of dynamic campaigns that match creative and offer to the right customer at just the right time.
Search Engine Optimization
With Cardinal Path’s SEO services, you will receive an holistic, best-practice approach for on-page content optimization and strategy. Your organization will undergo an enterprise audit and evaluation of its SEO profile from the perspective of your key business objectives as well as an ongoing strategic consultation and step-by-step guidance for the execution of that strategy, including a content plan and ongoing site maintenance and support.