GDPR, Data Protection & Privacy

Transforming compliance risk into business value

Get GDPR Ready

It’s a new era in the way marketers use data to engage with audiences.

Cardinal Path is helping brands to stand up robust, GDPR-ready data processes that enrich audience experiences and create business value.

The General Data Protection Regulation takes effect May 25, 2018. Although the law is designed to protect EU data subjects (any person physically in the EU, regardless of citizenship), it will affect many organizations in North America. It’s also the start of a greater, global movement that puts consumers in charge of their personal data. We believe that marketers who embrace this new reality, starting with GDPR compliance, will create significant business value through deeper brand loyalty, greater conversions, and improved internal data processes.

Take stock of your marketing practices.

The GDPR assigns responsibility to organizations in the way the collect and control data. Consider your existing processes against the following points while keeping the user experience in mind.

GDPR Roadmap for Marketers

CEOs for Cardinal Path and Lytics team up to decode the regulation and share what you need to know as marketers, to prepare for this new enforcement regime but also turn this into an opportunity that will help you be more successful in your marketing efforts.

GDPR Q&A & Webinar Recap

The live webinar featuring General Data Protection Requirements was a dynamic and engaging session throughout, with experts and practitioners alike weighing in and sharing knowledge around the multi-faceted law that is poised to alter the course of marketing forever.

GDPR: A 10-Step Action Plan

In the MarTech TODAY article, we recommend 10 action steps to ensure your organization is in compliance as the GDPR deadline edges ever closer.


Get moving towards compliance and create instant business value

  • 1
    Raise awareness & inform stakeholders.

    GDPR demands a shift in thinking about the way we use personal data to do business. It will affect many people in the organization from legal, to IT. Marketers, in particular will have a major role to play as data “controllers”.

  • 2
    Inventory digital properties.

    Marketers need to know what data they are collecting, where it’s stored, and how it’s shared across all digital ecosystems.

    Commission a comprehensive site scan and report that outlines clear, immediate steps to ensure you are mitigating your GDPR compliance risks.

  • 3
    Map & document your data for identity management.

    The GDPR requires that we understand and document where Data Subject info lies & to unify this into a single profile. This foundational requirement enables true identity management, which is of long-term value to the organization.

  • 4
    Automate & manage consent.

    Consent is a central component to the GDPR. Managing consent will require automation and optimized processes. Stand up a system through which you can obtain unambiguous consent from people who are engaging with your brand.

  • 5
    Optimize the GDRP-era user experience.

    GDRP compliance efforts, particularly around consent management, will likely disrupt your existing user experience. Invest in ways to ensure that your brand’s online experience is winning hearts and minds along with consent.


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