2019 State of Digital Marketing Analytics Report

Martech adoption in the top 1000 online U.S. retailers.

CDPs are up, DMPs are down. The world’s two dominant analytics platforms, Adobe Analytics and Google Analytics, are increasingly being used in tandem. Personalization & testing tools are experiencing rapid growth. With nearly 7,000 unique vendors, the marketing technology space is as vast as it is complex.

Gain insights into which tools and vendors are most widely adopted, and discover more about the martech strategy of these leading organizations.

Download this report to discover:

  • Trends in the adoption of marketing technology over the past year

  • How your martech stack compares to leading organizations

  • Categorized market share of leading vendors