Translate the value of the actions taken on your website into dollars and cents with predictive modelling from Cardinal Path.  The ability to know the true dollar value of website actions allows you to identify preset targets for your media agencies, providing you with clear direction for optimizing media buys. That, in conjunction with accurate forecasting solutions, will let you tap into data trends and increase the efficiency of your approach in the future.

Cardinal Path provides you with the science needed to make informed, actionable decisions that will product results. With our solution, your team will be able to test realistic what-if scenarios, pinpoint historical events to attribute success or failure to defined events or marketing efforts. Once you have this information, you can lay a benchmark for future testing and gain insights into budget allocation.