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		<lastmod>2025-03-03T09:19:48+00:00</lastmod>
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		<lastmod>2024-01-22T15:09:13+00:00</lastmod>
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		<lastmod>2024-10-21T14:02:31+00:00</lastmod>
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		<lastmod>2023-05-31T19:11:05+00:00</lastmod>
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		<lastmod>2024-02-27T16:31:06+00:00</lastmod>
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		<lastmod>2023-03-21T13:47:21+00:00</lastmod>
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		<lastmod>2023-02-28T19:05:17+00:00</lastmod>
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		<lastmod>2023-01-19T19:45:17+00:00</lastmod>
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		<lastmod>2022-09-09T17:52:24+00:00</lastmod>
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		<lastmod>2022-06-22T19:03:04+00:00</lastmod>
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		<lastmod>2024-01-29T16:56:07+00:00</lastmod>
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		<lastmod>2022-06-14T17:57:03+00:00</lastmod>
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		<lastmod>2022-10-13T15:11:00+00:00</lastmod>
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		<lastmod>2022-08-22T20:51:55+00:00</lastmod>
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		<lastmod>2022-08-22T20:56:19+00:00</lastmod>
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		<lastmod>2022-08-22T20:58:31+00:00</lastmod>
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		<lastmod>2022-03-09T16:50:47+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/how-to-integrate-google-optimize-with-microsoft-clarity</loc>
		<lastmod>2022-03-02T21:13:22+00:00</lastmod>
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		<lastmod>2022-02-16T21:47:59+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/google-connects-dv360-with-ga4-including-both-free-and-enterprise-integrations</loc>
		<lastmod>2022-08-22T21:03:46+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/the-new-search-ads-360-user-interface-functionality-for-enterprise-search-engine-marketing</loc>
		<lastmod>2023-03-07T18:45:20+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/audience-targeting-with-display-and-video-360</loc>
		<lastmod>2022-02-09T21:22:20+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/google-launches-optimize-integration-for-ga4-making-audience-targeting-available-for-free</loc>
		<lastmod>2022-08-22T21:06:55+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/events/analytics-rising-conference-2021</loc>
		<lastmod>2021-10-01T20:37:47+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/how-will-ios15-affect-my-campaign-analytics</loc>
		<lastmod>2021-09-10T18:49:06+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/dynamic-event-precedence-in-new-google-analytics-ga4-with-bigquery-and-data-studio</loc>
		<lastmod>2021-09-12T00:40:58+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/new-google-analytics-ask-me-anything-your-top-questions</loc>
		<lastmod>2021-07-09T19:48:15+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/google-shifts-timeline-on-deprecation-of-third-party-cookies-in-chrome-what-it-means-for-marketers</loc>
		<lastmod>2021-06-25T19:03:59+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/how-to-successfully-transition-to-ga4</loc>
		<lastmod>2021-06-28T21:09:19+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/google-analytics-4-ask-me-anything-3</loc>
		<lastmod>2021-06-02T18:25:49+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/how-sa360-can-help-you-level-up-your-google-ads-ad-performance</loc>
		<lastmod>2021-05-21T19:48:59+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/apples-app-tracking-transparency-att-explaining-the-impacts-what-you-can-do-about-it</loc>
		<lastmod>2021-05-10T15:53:05+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/google-analytics-4-training-series</loc>
		<lastmod>2021-05-05T16:26:01+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/what-is-google-display-video-360</loc>
		<lastmod>2021-04-28T15:24:40+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/the-foggy-unmapped-dangerous-road-to-the-post-cookie-future</loc>
		<lastmod>2021-04-28T13:51:54+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/a-glimpse-into-cardinal-paths-2021-marketing-trends-report-on-informed-adaptability</loc>
		<lastmod>2021-04-16T18:42:24+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/demystifying-data-driven-segmentation-and-making-it-work-for-you</loc>
		<lastmod>2021-04-14T19:22:25+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/reinventing-analytics-for-the-data-privacy-era</loc>
		<lastmod>2021-04-08T21:17:51+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/joining-the-floc-be-ready-for-the-future-of-cookie-less-identity</loc>
		<lastmod>2021-04-02T16:58:16+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/what-is-google-campaign-manager-360</loc>
		<lastmod>2021-03-25T19:49:48+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/cardinal-path-announces-looker-licensing-services</loc>
		<lastmod>2021-03-16T19:49:08+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/what-is-search-ads-360-and-how-you-can-leverage-these-top-5-features</loc>
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		<loc>https://www.cardinalpath.com/blog/navigating-google-ad-tech-when-to-strategically-use-which-platforms-for-digital-success</loc>
		<lastmod>2021-02-23T22:27:25+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/events/google-ad-tech-digital-maturity-through-media-activation</loc>
		<lastmod>2021-02-13T00:35:59+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/how-to-build-an-enterprise-tech-stack-a-salesforce-success-story</loc>
		<lastmod>2021-02-22T20:42:21+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/your-guide-to-navigating-the-new-google-analytics-4-demo-account</loc>
		<lastmod>2021-05-17T20:33:35+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/first-party-data-vs-authenticated-audiences-defining-and-understanding-the-value-of-both</loc>
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		<loc>https://www.cardinalpath.com/blog/google-analytics-4-firebase-the-evolution-of-mobile-app-measurement</loc>
		<lastmod>2021-05-17T20:37:16+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/deconstructing-the-cookieless-future</loc>
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		<lastmod>2022-08-16T18:44:35+00:00</lastmod>
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		<lastmod>2021-05-17T20:41:41+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/google-analytics-4-ask-me-anything-2</loc>
		<lastmod>2021-06-02T18:00:44+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/ga4-will-change-the-internet-what-ctos-need-to-know</loc>
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		<lastmod>2021-05-17T20:44:50+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/tag-debugging-101-guide-for-digital-marketers</loc>
		<lastmod>2021-09-12T00:50:43+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/how-to-own-your-data-like-a-boss</loc>
		<lastmod>2020-11-16T22:04:28+00:00</lastmod>
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		<loc>https://www.cardinalpath.com/blog/events/future-of-marketing-post-cookie-world-livetalk</loc>
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		<loc>https://www.cardinalpath.com/blog/events/data-driven-segmentation-livetalk</loc>
		<lastmod>2021-02-23T17:54:15+00:00</lastmod>
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	<url>
		<loc>https://www.cardinalpath.com/blog/events/validate-conference</loc>
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	<url>
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