Online Analytics Maturity

How the OAMM works

The OAMM is essentially a questionnaire that can be completed by a single individual in the analytics function, or by a group of stakeholders responding either individually (with responses being averaged for the group) or responding as a group. The questionnaire attempts to seek information on six key organizational attributes which most influence an organization’s readiness for the adoption of analytics.

  • Captures the business’s current analytics capabilities and the expectations of key stakeholders;
  • Judges whether these expectations, when matched against the capabilities, are realistic;
  • If the expectations are unrealistic, then it enables the key stakeholders to zero in on which of the six key attributes are out of sync and need to be aligned with the others;
  • Based on the assessment of the present level of analytics readiness, the key stakeholders can establish progressive, incremental goals and a roadmap o get the organization from one level to the next.

The Six Key Attributes:

  1. Management, Governance and Adoption
  2. Definition of Objectives
  3. Scope
  4. Analytics Team and Expertise
  5. Continuous improvement process and Methodology
  6. Tools, technology and Data Integration

The output of the OAMM is the hallmark/trademark visual (spider web?) which serves both as a one-time assessment of an organization’s current analytics maturity, and a baseline to calibrating its evolving maturity at progressive future stages.

The OAMM can be administered in one of two ways:

  • A free online Self-assessment Tool. This is a subset of a full maturity assessment, and generates the trademark/hallmark OAMM visual (spider web?) that depicts your organisation’s current (competence) at leveraging analytics, along with high-level suggestions for improvement;
  • A premium service OAMM day-long deep-dive Workshop, conducted by Stephane Hamel, which is ideal for mid-sized and large enterprises, such as Fortune 1000 companies. It aims to involve senior executives in goal-setting and strategy discussion, and offers customized recommendations and an action plan for the future. In addition to the trademark/hallmark OAMM visual output, the workshop generates a benchmarking of your organization against others in your industry.

Suggested visuals:

  1. Examples of 2-3 unhealthy assessments and 2-3 healthy assessments (low healthy and high
  2. Visuals to show evolution of an organization from a current unhealthy assessment to a high healthy assessment – explaining which attributes should be addressed to meet the goals
  3. Visual with blow-up of one of the Attributes, (Objectives would be best) to show all the questions, just as an example.