Safe Kids Worldwide initially started using Google AdWords and the Ad Grants program to help raise awareness, but internal marketing limitations and Google restrictions made it difficult for the organization to spend its initial $10,000 grant. Now, just 14 months after partnering with Cardinal Path, Safe Kids has drastically increased its Ad Grants budget and … Read Full Post
Cardinal Path designed, developed, and deployed a highly customized digital analytics infrastructure solution that vastly streamlined and improved data collection, management, and accessibility for NPR and its member stations.
With pages dynamically generated based on search requirements, user submitted ads and more, Trader Corp was torn between purchasing, installing, and maintaining an expensive solution or missing out on large chunks of data. Our Google Analytics audit revealed a solution: a custom tag-management system that enabled new ways to analyze their data while incorporating a familiar … Read Full Post
An early adopter of social media as a way to drive event attendance, Lollapalooza organizer C3 Presents needed to know the impact of its social media efforts. They came to Cardinal Path for a social media measurement strategy and ended up with some startling insights. The Challenge When the Lollapalooza music festival decided to incorporate … Read Full Post