How to spend it: Marketing budgets average 12% of revenues…and come with great responsibility
This mathematical framework helps you decide on your marketing spend and optimize against your specific KPIs. Analyze different scenarios and evaluate budget allocations across markets, customer segments and business units with the highest growth potential, not just those that have performed well in the past.
- Cost savings – spend money only where it matters to your business
- Max-out specific KPIs across business units (ie. consumer, social media, sponsorships, communications)
- Deep insights into various market opportunities – arm stakeholders with information on the opportunities and constraints by market and adjust planning –from content creation to social media– accordingly
Deliverable: A data-driven budget optimization model with a detailed plan to derive optimal value for your overall marketing budget.