Big-picture insight into website mechanics enables growth for bio-tech firm

Alignment between content and organic search secures ROI


A bio-technology company wanted to raise their organic search profile to be found by the right audiences and gain a competitive advantage in an increasingly crowded space. The primary stakeholder, responsible for newly developed content, wanted to be sure their investments would pay off.


Cardinal Path first delivered a big-picture view of their website, with a competitive analysis, to show how the company ranked in their space. This was followed by a deep dive into the mechanics of the website, to ensure it’s open and accessible across multiple global markets including China.

Performance and speed are key to success, and the audit included a review of both areas, to ensure organic search – one of their main drives of traffic – was optimized from every angle.

The team delivered a comprehensive, 100+ page report outlining the workings of the website, complete with a detailed roadmap that listed priorities, level of effort, and recommendations on next steps for the IT team.

Results: In the early stages of implementing the recommendations, the company saw a gain of 6% in organic revenue.

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