Google has added yet another feature to AdWords that is sure to draw searchers attention to your ads and steer them to the most appropriate page on your site to drive conversions.  Ad Sitelinks is currently in beta and enhances your search network text ads by adding up to four additional landing pages, that you set up, below your text ads.

Ad-Sitelinks

The addition of four more landing page options to an ad, for a total of 5 including the headline, allows the advertiser to make specific website information more readily available to searchers.  Think of the possibilities when it comes to seasonal and promotional offers.  When users can select a landing page that most closely matches their interests and needs the opportunity for a conversion increases as does your click through rate.

It is not just any ad that will qualify for Ad Sitelinks however.  Your ad must be in the first position of the top paid results and the CTR must be substantially higher than any other ad on the page.  Branded search terms are most likely to meet these requirements.

Without much extra work or changing your ads or keywords you can set up to 10 pages to show, of which the AdWords system will select four when they are relevant to the user’s search.

By differentiating your ad from all the others and giving searchers more options that more closely match their exact needs (not to mention a set up that takes only minutes) Ad Sitelinks should not be overlooked in your AdWords strategy.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.