If you are a digital marketer, odds are you are using Google Analytics. But how do you know if you are getting everything you possibly can out of the tool? At Cardinal Path, we specialize in helping our customers extract the most value possible from their data, which means making sure clients are taking full advantage of the most powerful and often underutilized features of Google Analytic’s standard and 360 products.

In my latest Marketing Land article, I share with you a practical checklist which will help you to ensure you are taking advantage of the many value- added features of the tool. You can read the full article here.