Data Science Playbook

Solutions for the world’s leading brands.

These solutions have evolved from the foundation analytics work that Cardinal Path is known for and represent a significant opportunity for marketers to amplify their efforts and generate marketing lift from rich data insights.

This playbook features a broad range of data science techniques that can be applied to your business for valuable business insights, including:


  • Customer Lifetime Value & Forecating

  • Predictive Analytics & Dashboards

  • Attribution Modeling & Puchase Intent