Scott Shannon

Expert Analytics Instructor


Digital analytics and business optimization. Digital analytics promises to empower business decision makers, but only when the data can be trusted. This means organizations must have a high quality measurement and reporting system that can surface the right key performance indicators (KPIs). Being successful in these endeavors requires an understanding of the business, the technology, and the people. This is the understanding and skill set Scott brings to our training events.

Scott enjoys being on the leading edge of technology, working with Google’s latest advertising, analytics, and big data technologies, and applying this technology in innovative ways for medium and large size companies (including Fortune 500). His day-to-day work involves leading large scale analytics implementation projects from beginning to end, and transferring knowledge to help digital teams achieve breakthroughs for their business across the organization.

Scott lives in Ottawa with his wife and two sons.


  • Digital Marketing Analytics Strategy
  • Google Analytics Premium (Implementation & Administration)
  • Digital Measurement of Customer Experience ? Business Analytics & KPI Development
  • Business Intelligence Architecture for Big Data Analysis

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