Data Privacy legislation is impacting marketers worldwide. On January 1, 2020, the California Consumer Privacy Act (CCPA) was enacted with an aim to enhance privacy rights for residents of California. The new legislation ushers in another set of compliance risk for organizations, but as with other privacy laws, it also represents a unique opportunity to step into a digitally-mature and customer-focused way of going to market.
Join our data privacy experts as they outline precisely how CCPA will affect your marketing operations and how to build a privacy program that enables thoughtful and optimized campaigns.
Clayton Mitchell will provide strategies for mitigating risk and improving the customer experience across your digital channels, including 3 metrics to help you gauge your marketing performance against CCPA.
Sr. Consultant Analysis & Insights