Web Design

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept it on my desk for reference. Recently, I picked up the “fully revised” 2nd edition. … Read Full Post

5 Tips to Optimize Your Donations Page

Cardinal Path blog post

Optimize your donations page using these 5 easy tips and ideas. Find out how not-for-profit organizations and charities can perform better in several ways on their landing pages and donation pages using these ideas. Read Full Post

3 Factors to Evaluate and Improve your Conversion Rate

Tips for evaluating your conversion rate based on goals that you’ve creating in Google Analytics. Does your conversion rate match your website goals and organizational goals? Read Full Post

Election Website Showdown 2011: Part 3

Cardinal Path blog post

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did. Read Full Post

Election Website Showdown 2011: Part 2

Cardinal Path blog post

It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us. Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).