“Mobile-first” or “responsive” design are ubiquitous as buzzwords, but many organizations are still catching up, in practice, to the disruption that mobile has brought to marketing. With two-thirds of the global population – 7.6 billion people – using a mobile phone, and more than half of all searches conducted via mobile, it’s an area ripe … Read Full Post
Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post
One of the most common questions we get from marketers is, “How much of my website content is being consumed by my audience?” In order to truly answer this question, my colleague Alex Clemmons and I created a metric called Page Velocity to measure content consumption, as opposed to the traditional pages per session. The … Read Full Post
Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity to the chaos of your data through a KPI Framework in his latest article. It’s not enough to collect data, you must link metrics to specific KPIs to make the data actionable. Read the full … Read Full Post
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes some of a marketer’s dependency on developers, and improves data accuracy leading to company-wide adoption … Read Full Post