Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

eMetrics Boston: a step on the path to your digital analytics maturity

Cardinal Path blog post

It’s that time again! I will speak at my 27’th eMetrics conference! eMetrics Boston is one of the most important events in the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and … Read Full Post

Hi ho, hi ho, it’s off to the Adobe Summit we go!

Cardinal Path blog post

Spring kicks off the conference season for anyone in the digital analytics space. Cardinal Path will be present at the Adobe Digital Marketing Summit in Salt Lake City, Utah on March 4-8. If you plan on attending, please come by and say, “Hello!”. My colleagues; Corey Koberg and John Baronello will be there. If you don’t have the … Read Full Post

OCRI Zone5ive – May 12

Cardinal Path blog post

PublicInsite President Alex Langshur will be presenting a case study about Customer Relationship Management software (CRM) and web analytics on May 12 at the OCRI Zone5ive marketing event. What if you could bridge the gap between CRM and web analytics to give front line sales people richer insights into leads and potentials? That’s the question … Read Full Post

Google Analytics 201 Course

Cardinal Path blog post

This event is now accepting registrants for our Spring/Summer 2011 course. Google Analytics 201 is the second part of a two-day workshop. To register, contact Tyler Gibbs at workshops@publicinsite.com, or call 613 232 8500 x102. The foundation is there and now it is time to unleash the full potential of Google Analytics. Are you familiar with … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).