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Facebook Audience Network Category Blocking- Cardinal Path POV

Cardinal Path Point of View: Ad Blocking

What’s the deal? Facebook ads work because when done right, they’re personal, relevant and easy to measure. The Audience Network brings those same features to other app and mobile website experiences, providing marketers with even more scalability for their regular Facebook campaigns. The Audience Network is essentially a collection of mobile apps where Facebook advertisers … Read Full Post

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Cardinal Path blog post

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying channels, assorted DSPs, and ad serving platforms.  Amidst these talks it became apparent that our client faced a particular hurdle that opened our eyes to an existing (though seemingly small) pitfall within the industry.  A … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).