Digital marketing and analytics tools help marketers get a better understanding of user behavior through data collection and reporting, but they do not have the “baked-in” ability to act or react to the intelligence they gather. As a result, marketers are still often unable to use that intelligence to deliver the right message at the … Read Full Post
DMPs are at the top of many marketers’ technology wish lists. They promise to dramatically increase conversion rates while lowering media and data costs by unifying data and identifying and targeting the right audiences. They help organizations deliver a consistent and personalized experience for customers every time they interact with their brand. They also give … Read Full Post
Data Management Platforms (DMPs) unify online and offline data from any source to help you understand customer behavior across every touchpoint – including owned and paid channels. A recent Cardinal Path webinar featuring Corey Koberg, Cardinal Path’s Co-Founder and Senior Partner, and Jonathan Flander, Cardinal Path’s CRM and Marketing Technology Lead, provided tips for navigating the DMP technology landscape and … Read Full Post