Conversion Marketing

How to Estimate ROI on Non-Ecommerce Sites

This blog post will show you how to estimate how much each form submission is worth to your business. First, you’ll need a few things to do the calculation properly. Define Goal Values in Google Analytics Adding values to your goal conversions in Google Analytics (GA) is the first step in estimating the ROI of … Read Full Post

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

Cardinal Path blog post

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on familiar material. Or they’re 90% sales pitch. But on May 30, Tim Ash and Maurits Kaptein hosted a standout webinar on “Persuasion Profiling.” In the webinar, Maurits Kaptein (co-founder of Science Rockstars and PersuasionAPI ) … Read Full Post

Goodbye WebShare, Hello Cardinal Path!

Cardinal Path blog post

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level.Over the years we’ve been fortunate to experience tremendous growth that has allowed us to continue to … Read Full Post

Alphanumeric Phone Numbers Online

Cardinal Path blog post

A guy walks into an airport bar and asks the bartender if he can just take a look at the phone.  “You don’t want to make a call?”  “Nope, just want to look at the phone.”  I know it sounds like the beginning of one, but this is not a joke, and I actually did … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).