Cardinal Path

Testing & Personalization Tools: 5 Use Cases to Help you Identify your Best-Fit Solution

Testing and personalization techniques are gaining steam with marketers, as the value they drive becomes tangible through more effectively allocated marketing budgets, better-informed creative, and smoothed-out customer journeys that foster higher conversion rates, but also loyalty.   Last year’s report, State of Digital Marketing Analytics in the Top 1000 U.S. Internet Retailers, showed that testing, … Read Full Post

Expert Answers: Personalization and Optimize 360

During a recent webinar with Anthony Mills, we explored the hot topic of personalization and were given 5 strategies organizations can apply quickly to see measureable lift. We wrapped up this webinar with a live Q&A, and got to the heart of what many are curious about in the personalization space. Here are the questions … Read Full Post

Introducing the Marketing Analytics Buyer’s Guide 2019

Cardinal Path is helping marketers to turn the challenges of a complex digital ecosystem into competitive advantage with a set of solutions that are proven to deliver value and elevate an organization’s digital maturity. “Marketers often look to us to provide recommendations around what projects or initiatives they can undertake that will really add value … Read Full Post

It’s not all about the Martech: Expert Advice for 2019 Marketers

One of the flagship sessions of the recent Analytics Rising virtual conference, brought together some of the best and brightest leaders in the marketing technology (Martech) space. Adobe, Google, Salesforce, Lytics and Cardinal Path talked about what it takes to compete in the digital economy. To wrap up the session, Cardinal Path’s Chief Commercial Officer, … Read Full Post

Cardinal Path & Merkle join forces with CRM & Google Marketing Platform solutions

Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as part of their TechBytes Series. Working to the idea that each agency brings what they do best to each engagement, Cardinal Path and Merkle have established a synergy that allows their respective capabilities to create … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).