Cardinal Path

Cardinal Path & Merkle join forces with CRM & Google Marketing Platform solutions

Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as part of their TechBytes Series. Working to the idea that each agency brings what they do best to each engagement, Cardinal Path and Merkle have established a synergy that allows their respective capabilities to create … Read Full Post

The 3 Biggest Challenges Facing Martech

Sometimes, a picture really is worth a thousand words. And in the case of the martech supergraphic, that number is actually well over 5000.  As marketers we have the ability to leverage this technology and do more than ever with respect to serving our customers, understanding our customers, and providing that right message, at the … Read Full Post

The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or another new technology, technique, or application intended to make this a reality. But the real deal has eluded us until now. When Salesforce and Google announced a native integration last year, it meant that our … Read Full Post

Cardinal Path to provide support & services for Salesforce licensing of Google Marketing Platform

In a move that further builds on the Salesforce and Google Marketing Platform partnership, Salesforce announced today that its customers will now be able to purchase Google Marketing Platform products – including Analytics 360, Optimize 360, and Tag Manager 360 – as part of its solution set including Sales Cloud and Marketing Cloud. As the … Read Full Post

Analytics Rising – Featured Session: Creating a Culture of Testing and Optimization

Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising entitled, Creating a culture of testing and optimization. Why is culture paramount to success in digital marketing? Culture creates passion and curiosity. With culture you form a tighter bond with your coworkers and maybe even departments you don’t usually … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).