Google is doing its part to promote nonprofit organizations at a time when resources are tight and budgets are constrained. Cardinal Path is eager to help in this effort, so we’re offering our highly sought-after online marketing services to nonprofit organizations as an inaugural member of the Google for Nonprofits Marketplace program.
The Google for Nonprofits program offers registered nonprofit organizations up to $10,000 in AdWords grants, discounted access to Google Apps and a bevy of other resources at reduced prices or no cost.
Google AdWords and Analytics are incredibly powerful tools that can help a nonprofit expand its audience, raise awareness of its cause, deliver resources to visitors, collect donations and support, and make its website a more effective communication tool. That’s where Cardinal Path comes in.
As experts at creating, measuring, and optimizing online advertising campaigns, Cardinal Path can act as a trusted advisor and help nonprofits make the most of their Google for Nonprofits experience at a discounted rate.
A sense of community giving and social responsibility runs deep across Cardinal Path, and the company is proud to support a variety of organizations and charitable causes. In addition, Cardinal Path provides its services to nonprofits like the Children’s Miracle Network and Teach For America at a special rate
Teach For America recruits outstanding recent college graduates and professionals to teach in low-income communities, and become lifelong leaders in expanding educational opportunity.
“WebShare (now Cardinal Path) did a data audit and really got us appropriately set up with Google Analytics. We continue to use them to manage our AdWords Google Grant, our site optimization testing, and our continued data quality assurance and auditing,” said Courtney Phillips, Director of Digital Analysis at Teach For America.
“They prepared me to take web analytics and site testing back to my organization and really change the perspectives and culture of our marketing team. I have colleagues who no longer want to know if people opened or clicked an email but rather if they converted and what they did on the site.”
And that’s a great thing, according to returned Peace Corps volunteer and Cardinal Path senior partner David Booth. “Empowering organizations to use the wonderful tools that Google makes available to further their causes is what it’s all about.”
Organizations interested in taking part in the Google for Nonprofits initiative must be registered nonprofits based in the United States. Cardinal Path will be finalizing its policy for working with clients within the Google for Nonprofits program in the coming months.