Our newest offering, HippoTango, is all about service integration. The theory is that when each service works with and supports the others, the results are greater than the sum of the parts. It's a simple enough concept, but how does it work in practice?

As a very simple example of how HippoTango works, let's look at how Web Analytics and User Testing can work together.

Imagine you're using Google Analytics to monitor your web traffic. You notice that one of your product pages has an alarmingly high bounce rate. What do you do?

If you're using Analytics alone, you might have a hard time figuring out how to fix the problem. That's because Analytics only tells you what is happening on your website; it doesn't tell you why.

If, on the other hand, you run some quick user tests focusing on the problem page, chances are you will soon discover why your customers are abandoning that page. Once you know the full “what and why”, correcting the problem is a simple matter.

Note that this doesn't mean User Testing is “better” than Analytics. After all, it was the information revealed by Analytics that led you to focus your user tests on the appropriate page. Without Analytics, you may never have known the problem existed.

To get the compete picture of how your website can be improved – to gain actionable insight – you need to use both services. And you need to integrate them seamlessly, so that each service reinforces the other. That's what HippoTango is all about.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.