keywords - Tag Archives

Effective Keyword Categorization Reveals More About Your Visitors

Cardinal Path blog post

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand … Read Full Post

Measure Marketing Online: IABC Ottawa Slides

Cardinal Path blog post

Thanks for attending our presentation on March 1 with IABC Ottawa – it was a great opportunity to help more people in Ottawa learn about the value of analytics. Following the presentation, many of you were interested in downloading the slides for your own reference. You can now download our presentation, called Measure Marketing Online … Read Full Post

Improve Local Search Results Using Local Keywords

Cardinal Path blog post

In a previous blog post, we talked about how to conduct effective keyword analysis and touched on the importance of targeting the most relevant keywords for your business. In this edition of local search marketing, we will go over some of the key components a local business website can utilize to perform better in the … Read Full Post

Target international audience with these SEO strategies

Cardinal Path blog post

Traffic. All sites want it and most sites generally get it–whether or not it’s the type (quality) of traffic you want is another matter altogether. For some globally oriented websites it doesn’t matter where the traffic comes from, but for most sites, whether a content-oriented site or an ecommerce site, it matters a lot. A … Read Full Post

Making your company more web-friendly

Cardinal Path blog post

The processes through which many knowledge-distribution organizations develop their knowledge assets and products (e.g. reports, research, data, etc.) are largely analog in format: they follow internal corporate structures that were created decades ago. They are therefore producing information that is not designed a priori for the most important medium through which it will be distributed … Read Full Post