keyword research - Tag Archives

Steps to an Effective Keyword Research Process

Why would we define a keyword research process? Because there are many ways to do it and it can go on forever. I like to think of keyword research as a never-ending marathon and it’s probably best to prepare yourself than to show up on the day of the race all stiff. There is a … Read Full Post

Effective Keyword Categorization Reveals More About Your Visitors

Cardinal Path blog post

When trying to make sense of a huge body of incoming search keywords found in log files collected by a web server or exported from Google Analytics keyword reports, we have traditionally found it incredibly useful to organize these keywords under themes. This helps our clients understand what types of content are in greatest demand … Read Full Post

Keyword Analysis: How deep is deep enough?

Cardinal Path blog post

Search analysis is a crucial method for understanding visitor intent and many of us have learned about the long tail and its implications on the overall analysis of search terms. The reality is, however, that many organizations are pressed for resources to do deep search analysis, so it would be valuable to know what benefit … Read Full Post

Using On-site Search for SEO and SEM Insights in Google Analytics

Cardinal Path blog post

Your on-site search data can be a valuable source of information about what your audiences want and care about. If you think about it, people who are already on your site and enter a search term believe that you have something they are looking for, and by entering a search term they are telling you … Read Full Post

Best Practices for Keyword Research

Cardinal Path blog post

You can follow all the SEO fundamentals, optimize your site to its fullest potential, but if you are using the wrong keywords, then you’re just wasting your time. Keyword research has been a constant in SEO, and is one of the foundational elements when you are developing content for your site. Keyword research is like … Read Full Post