Google Analytics - Tag Archives

Is It Time to Upgrade to Google Analytics 360?

Making the move to enterprise-level analytics marks a pivotal point in time for your organization. It signals a seriousness about data, and how it will inform your decision-making to shape the future of your business. It’s also a 6-figure investment, and while it can be a decision that makes itself if your hit levels exceed … Read Full Post

Introducing Google Attribution & Attribution 360 – a catalyst to move beyond last-click.

Yesterday, Google announced the launch of Google Attribution, a new solution designed to move marketers beyond last-click attribution. Google’s approach is to assign a weighted value to all the various touchpoints along a customer journey to help you understand what role each touchpoint plays in driving conversions. “Google Attribution is a new tool that helps … Read Full Post

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

Cardinal Path Training Academy partners with Digital Academy to expand its digital marketing training in India

This week, Cardinal Path announced its partnership with Digital Academy, one of India’s leading digital marketing training and consulting firms, to expand its training footprint into one of the industry’s fastest growing markets. Digital Academy, a leading digital marketing training and consulting initiative in India has entered a strategic alliance with Cardinal Path, an independent … Read Full Post

Data Visualization: Enabling data-driven business discussions

Cardinal Path blog post

By now most organizations buy in to the fact that data is one of their most valuable assets and that they should be making their business decisions based upon insights they derive from it.  It sure helps when you present data to stakeholders in a format that they can both understand and appreciate. Data visualization … Read Full Post