customer relationship management - Tag Archives

Discover the Value of CRM-Analytics Integration

Cardinal Path blog post

In a few of our recent blogs, we’ve talked about the value of integrating Customer Relationship Management (CRM) data with web analytics data. Does your company use a CRM solution but struggle to maximize value? Are you curious how linking this data to your website can become an abundance of incredible information to help your … Read Full Post

Integrating CRM and Analytics Data: What You Need to Get Started

Cardinal Path blog post

In today’s competitive software market, there are a variety of solutions to match an organization’s needs. Clearly, web analytics and Customer Relationship Management (CRM) tools are no different, with many offering Software as a Service (SAAS) options and locally hosted options. From Log Analyzer to Google Analytics and Unica for web analytics software, to ZoHo … Read Full Post