analytics - Tag Archives

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few days before our plans, a weather forecast alerted us to a historic weather event with a massive polar vortex set to hit Chicago and much of the Midwest. Fortunately, due to solid weather forecasting, we … Read Full Post

Expert Answers to Your Testing & Personalization Questions

For many companies, 80% of site engagement revenue comes from 20% of the most valued visitors – this is just one of the many rationales for devising and implementing personalization strategies in your marketing roadmap. Anthony Mills, Manager, Analysis and Optimization at Cardinal Path, delivered this finding, along with many other details and approaches, during … Read Full Post

Are You Spending Too Much? Consider a Diminishing Returns Analysis

As you are probably aware, every dollar spent on advertising does not generate equal return. When looking at how media spend performs within a channel  (paid search for example), there is a point at which a campaign starts to bring in less revenue than what was spent. This is known as the point of diminishing … Read Full Post

How To Turn Data Into Dollars: 3 Stages To Activate Your Data

Cardinal Path blog post

In this post, originally published by Marketing Land, Dave Booth, the 2014 Digital Analytics Association’s Practitioner of the Year, explains that it’s not just about collecting data. You need to know how to activate that data to extract value from it. The digital age is well upon us. But as marketers, if we step back … Read Full Post

Fatal Flaws when Dashboarding

Cardinal Path blog post

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about their underlying purpose and meaning. This post isn’t about me recommending top KPI’s for you … Read Full Post