Senior Staff Consultant, Analysis & Insights

Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Intel, Johnson and Johnson, Pfizer, and hundreds of others. At Cardinal Path, we strive for a culture that reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

The Senior Consultant role at Cardinal Path is designed for people who have experience in digital analysis or digital business intelligence but are still looking to grow their analysis chops. Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies, and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

Duties and Responsibilities

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You’re a master storyteller with data and have a passion for finding meaning in data and delivering insights. In this role, you will have work closely with Cardinal Path teammates and also client stakeholders.

Minimum Qualifications

●     Bachelor’s degree (Marketing/ Quantitative field preferred).

●     3+ years of business analysis focusing on performance optimization.

●     3+ years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics.

●     Familiarity with attribution concepts, A/B testing, and voice-of-customer data.

●     2 – 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy.

●     Excellent communication skills including verbal and written.

●     3+ years of experience presenting analysis and insights to stakeholders/clients.

●     Demonstrated ability to analyze data to generate relevant insights, then construct a convincing narrative for clients.

●     Very strong skills in Excel and PowerPoint.

●     Ability to manage time effectively across competing priorities.

●     Experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI.

●     Contribute to improvements in processes used by analysts.

●     Ability to effectively teach advanced concepts to less-experienced colleagues and clients.

●     Ability to lead a workstream to completion on time and on budget.

 

What will make you stand out

●     Demonstrated passion for the field of analytics; ability to pick up new skills proactively.

●     Understanding of major digital marketing channels, such as paid search and programmatic display.

●     Ability to develop measurement frameworks for clients’ digital programs.

●     Ability to translate business requirements into specific goals and KPIs.

●     Demonstrated thought leadership on analytics-related topics; cultivating a unique perspective on digital analytics.

 

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Director/Associate Director, Analysis & Insights

Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Intel, Johnson and Johnson, Pfizer, and hundreds of others. At Cardinal Path, we strive for a culture that reflects the importance of our people’s’ expertise, wellness, and happiness in everything we do.

Job Description

The Associate Director on the Analysis & Insights team is responsible for developing and managing the delivery team to ensure consistency and repeated best practices, innovation and data-informed decision-making. This role will be focused on leading a project team to ensure that analytics is delivering significant value to the client organization.  In addition, the Associate Director will be responsible for mentoring and managing a team of consultants, ensuring they deliver top-quality work against established analytics best practices while at the same time, providing them an avenue of growth for their own skill expansion.  The Associate Director will also be expected to provide feedback and new ideas for Cardinal Path’s owned processes, both internally and for continued expansion of our client-facing products and offerings.

Duties & Responsibilities

● Educate client stakeholders on best practices and proper use of digital data and analytics to help them make informed decisions.

● Communicate complex digital data insights to the client to support decision making.

● Provide strategic perspectives and develop necessary frameworks for key areas (marketing effectiveness, attribution, governance, testing & optimization, personalization) for guidance and to promote organizational objectives.

● Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs.

● Direct the development of test methodologies based on analytics requirements.

● Proactively manage and foster client relationships by acting as a strategic advisor to the client; develop a keen understanding of the client’s business and marketing objectives to help promote and achieve their strategic data-focused objectives, not only for currently-existing projects.

● Conduct regular client communication, expectation-setting, and management, as well as providing strategic future-forward direction.

● Proactively identify potential issues and provide solutions to correct any scope/budget deviations.

People Management

● Mentor all levels of consultants in the Analysis & Insights team, by creating professional development plans to help them grow in their data strategy abilities and to better understand how our Analysis & Insights offerings fit into the big picture for our clients.

● Develop client-facing management skills for all levels of consultants in the Analysis & Insights team, to help them hone their client communication abilities – from through delivery of their work, up through discussions of scopes and expectation-management.

Process & Practice Development

● Work with the Analysis & Insights team to develop and apply data strategy thought leadership in ways that will deliver on our clients’ business goals in innovative ways.

● Develop ways to improve and streamline Cardinal Path’s processes to not only deliver superior service to our clients but also to improve our efficiency and profitability.

Business Development & Account Strategy

● Identify and cultivate new business opportunities across Cardinal Path’s various offerings (analysis & insights, digital marketing, data science) with existing and new clients, by promoting ideas that align with client’s business, consumer, and brand objectives.

● Conduct and actively use strategic client planning to identify growth opportunities.

● Participate in client pitches and provide scope, technical and subject matter expertise.

● Assist in developing and delivering proposals and statements of work, ensuring scope is clearly defined and costs match what is outlined in the project plan.

Minimum Qualifications

● 5+ years working in the field of digital analytics and digital marketing – working in a client results service organization (advertising agency or management consultancy) is preferred.

● 5+ years on-the-job experience with web analytics tools such as Google Analytics and Adobe Analytics, and experience in advanced web analysis methodologies.

● 3+ years in an analytics management position preferably focused on analytics support for online businesses.

● Experience in creating a culture of data-informed decision-making throughout an organization.

● Proven collaboration ability; can effectively work across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization.

● Strong knowledge of data collection processes from the technical side (i.e. tag management).

● Ability to translate requirements into analytics strategies, integrate various data sources, and apply database marketing techniques (including targeting, segmentation and modeling).

● Ability to stay aware and ahead of emerging technologies, industry, and regulatory changes – with a proven track record of prioritizing and implementing such changes within the organization.

● Experience in creating strategic measurement plans and technical documentation – full end-to-end support in the implementation of analytics tools.

● Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills.

● Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents.

● Expert Excel skills (pivot tables, conditional formatting, advanced formulas).

● Digital analytics tool certifications (Adobe Analytics, Google Analytics, SAS, SPSS, R, Tableau, etc.) preferred.

● Bachelor’s degree, advanced degree preferred.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Staff Consultant, Analysis & Insights

Job Description:

Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: “To know. To Share. To be our Partners’ competitive advantage”. Our company strives for a culture that reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

Responsibilities

The Staff Consultant role at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on.You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You love finding those actionable insights that make clients want to keep coming back to you.

  • Document and critically assess the client’s business and analysis questions; develop complex metric guides to answer these client queries
  • Grow positive client relationships and trust through strong work and timely responsivity
  • Understand the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
  • Lead data pull methodology from various web analytics and media analytics tools
  • Develop visuals to explain data trends, either via dashboarding or data visualization tools
  • Provide deep analysis of data; extract & communicate a ‘data story’, inclusive of visuals, to answer the client’s business needs
  • Develop clear, effective, on-the-fly communications in response to client queries
  • Manage multiple tasks across multiple projects in a timely manner
  • Serve as a mentor to entry-level team members

Required Skills

  • Bachelor’s degree (quantitative field preferred)
  • 2 to 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy
  • 1 – 2 years’ experience presenting analysis and insights to stakeholders/clients
  • 2 – 3 years of business analysis focusing on performance optimization
  • 2 – 3 years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
  • Experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI
  • Excellent communication skills including verbal, written and data visualization
  • Very strong skills in Excel and PowerPoint

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client’s bottom line.

Consultant, Analysis & Insights

Job Description:

Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: “To know. To Share. To be our Partners’ competitive advantage”. Our company strives for a culture that reflects the importance of our people’s expertise, wellness and happiness in everything we do.

You are a natural problem-solver and a quick learner. You enjoy working with data because you believe in the power of data to hold key insights — insights you want to discover. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You find those actionable insights that make clients want to keep coming back to you.

Responsibilities

The Consultant role at Cardinal Path is designed for people who are eager to build a career in digital analytics. Areas of growth include (but are not limited to) data visualization, data science, and optimization strategy.

  • Document and critically assess the client’s business and analysis questions, and develop metrics that could help answer their queries
  • Assist in pulling data from various web analytics and media analytics tools
  • Develop visuals to explain data trends, either via dashboarding or data visualization tools
  • Develop clear communications in response to client queries

Qualifications

  • Bachelor’s degree in related field.
  • Knowledge with business analysis/performance optimization
  • Excellent communication – must be comfortable being client facing
  • Time management skills – will be working on multiple projects
  • Strong skills in MS Office specifically Excel & PowerPoint
  • Prior experience Google Analytics or Adobe Analytics

What will make you stand out

  • Demonstrated passion for the field of analytics
  • Demonstrated ability to pick up new skills proactively
  • Exposure to advanced web analytics methodologies such A/B testing, attribution, survey analysis
  • Data visualization and advanced analytics platforms such as Tableau, Domo, Data Studio, SQL or R experience a plus